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Qi refused to air conditioning giant retailers "call up" - retailers, air conditioning, P by blair zhang





Article Author Biography
Qi refused to air conditioning giant retailers "call up" - retailers, air conditioning, P by
Article Posted: 05/14/2010
Article Views: 146
Articles Written: 829
Word Count: 783
Article Votes: 0
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Qi refused to air conditioning giant retailers "call up" - retailers, air conditioning, P


 
Business,Business News,Business Opportunities

Reporter recently learned from the sources, the United States, and
Gree
,
Haier
Three
Air conditioning
Giant is brewing up in the air this week, full price. Such as
Glanz
, Hisense, Mitsubishi Heavy Industries,
Matsushita
, Zhi Gao,
LG
, Kelon,
Oaks
And other brands also "ready to make trouble."

"We have received communications companies, have asked Air Conditioning prices." The face of such gains, home appliance retailers have to build lines of defense to ensure their own advantages. "As businessmen, we do not want prices because the market reaction will be very strong, and major retailers are also against the tide keep the prices down, the last depends on the commitment and strength of each company has." Suning Appliance's a market for told the reporter.

Retailers: do not consider the prices

5 22, Suning Appliance officially declared that four billion yuan will be air-conditioned stock "Open and food," Parity market price suppression, price increases across the board in the air conditioning season and build the last one before the arrival price "breakwater", and pledged to stick to the bottom line the last three weeks of parity.

The same day,
States United States
Electric spokesman Ho Ching Yang told Shanghai Securities News said the interview, in February, the country bought U.S. 5 billion yuan in cash for 50% market share in home appliances, to make the country the U.S. has enough air conditioning stock. "We had air conditioning companies did not think the pressure of rising costs can not stand the collective price increases, then the purchasing behavior of a lucky hit, so the country the United States at least in the next 2 months will not prices." Ho Yang Qing said.

Paradise attitude has not before two high, but its spokesman Huang Jianping also told reporters that Paradise will not consider air conditioning prices. "Prices should be based on market conditions, Wing-lok, and air conditioning manufacturers consultations will be conducted by none other promotional activities of both sides."

Since since October 2003, LME three-month period
Copper
Prices from about 2000 U.S. dollars / ton, up to last week's nearly 9,000 U.S. dollars / ton. Air pressure can be seen how much the manufacturer. Shanghai Jiao Appliance Business Association's calculations of experts, the average per air conditioner Xu Yong copper 6-7 kg, up 10,000 yuan per ton of copper, then the annual production of 10 million air conditioners, it is necessary to increase production costs 7 billion. The market realities eventually forced to call up the collective air-conditioning manufacturers, and have full range of products, price adjustment notice distributed to supermarkets, "the cost pressure on manufacturers to shift to the retail business, but the order for consumers and major retailers had to build seismic line of defense, to compete in the end the price war. "

Supplier: prices in order to survive
Calls for a long time
air conditioning prices, but always thunder, little rain, industry sources, suppliers and retailers have never stopped competing with the past, up to curve through the marketing prices, but now the cost of too much pressure, and manufacturers of pressure than ever to big.
Changhong
Minister Yu Hao air market on the Shanghai Securities News said, "pricing by the manufacturers must have the final say." Yu Hao think that even with Gome signed orders only have to define the distribution of benefits, but did not set prices. Therefore, he believes that even if the retailer insisted the air conditioning prices are inevitable.

United Securities analyst CHUN POST AND TELECOMMUNICATION that cost pressures to suppliers and retailers has pushed relations to a game high.

General manager of Suning Appliance Air Conditioning Division, said Xia Jian double: "general price hikes are on the new release when the season like this year's 6,7 month so launching a campaign to get together all prices reflect the cost prices so that these too much for air conditioning manufacturers began, and survival have been replaced become the first target air-conditioning brand. "

Xia Jian double that, "This year, industry-wide price increase of 10% is almost inevitable, strong channels will stick with strong bargaining power in the last line of defense against a price."
[Key words]:
Retailers
 
Air conditioning
 
Price

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