For over 150 years, the franchise model has done booming business in North America and whether the economy is on a high or a low, it doesn’t appear to be slowing down anytime soon. By the 1950’s nearly every company had a franchised brand and consumers ate up the idea of their favorite product, service or burger being available from coast to coast. There is a safety in the familiar and that is exactly what a franchise offers, no matter where the location. Whether a bookstore or hair salon, garage franchise or tire store, coffee house or burger joint, franchise opportunities help the entrepreneur in many different ways. Not only are they providing you with a proven product or service, they are also going to set you up with all of the support you could possibly need. No need to shop around for a space or store front, the corporation will place your store in a high traffic area. Don’t stress over the interview process and hours of training, your new staff will be taught effectively and by the book by the corporation! They’ve done the market research, set up the advertizing campaigns, have sourced out all of your branded supplies like cups, napkins, stationary, advertizing posters, and have supplied you with their proven formula which can be anything from recipes to uniforms to customer service standards. It’s those identifying features that customers look for when revisiting a favorite spot. If you walk in to McDonalds, a Big O Tire or garage franchise, or even the ice cream parlor around the corner, you look for things like uniforms, décor, menu or services available to tell you what you can expect out of your visit. Basically, they’ve done the hard work for you, now you just have to collect the profits.
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