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Regardless of the arena, be it sports, pageants or hospitality, besting the competition means putting your best foot forward. In sports, that means training extensively, in pageants it means practice, pomp and primping. In the world of hospitality, it means hotels must offer the right hotel supplies and desired amenities while providing outstanding guest services from start to finish. The overall appearance matters just as much as the little details like creases in bed sheets, useful hotel supplies and spotless corners in bathrooms. Hotels must know their typical guests, whether it's families, business people or both, study which hotel supplies please that demographic and observe their competition. Go undercover and be a guest at a competitor's lodge. What's the 1st thing you notice and do you have something similar to draw a guest's eye? Smudges on shiny surfaces and windows as they indicate a level of attention to detail housekeeping pays to the details and whether or not they clean using quality hotel supplies. Observe response times, tone and the efficiency with which they work and assist you. Are carpets clean? Once in your room, is it well put together with quality hotel supplies? Is it comfortable and relaxing ? As you walk the room, note what's offered and what's not. Has this lodge furnished its guest rooms with useful hotel supplies such as a hair dryer, complimentary toiletries and plush bath towels? Take note of their guest offerings in terms of hotel supplies compared with what you offer your guests and which amenities you can add. Finally, it's important to know who stays at your lodge. Are your guests a mix of families with small children, business people and young couples? If your inn is located near a convention center or a beach, its location is likely to dictate who your typical guest is. If you're in a resort area, your clientele is probably predominantly families with young children who appreciate hotel supplies such as roll away beds and microwaves . They also appreciate amenities like free continental breakfast and pools. Once you know your guests, take a look at which hotel supplies they use and which remain untouched. What makes your guests happy? If you can answer that question, you've conquered half the battle. Are there hotel supplies people consistently need more of such as coffee, toiletries or towels? Read comment cards and guest reviews on websites as guest reviews are raw and unedited. People are not shy about saying which hotel supplies are praiseworthy and which are not. People have been known to gush about roll away beds, hair dryers, hangers you can remove from a closet post and other hotel supplies that are useful and, therefore, valuable. Tailoring your hotel supplies to client needs is not only going above and beyond, it's appreciated. In the hospitality industry, being a step ahead of your competition is critical to survival and growth. Being a step ahead means many things, including studying your competition and the hotel supplies the offer, knowing your guests well and knowing what your guests want and need. It's critical that everybody knows which hotel supplies are available to guests and which are not. People want the basics but they're also looking for added value which means you've got to know your competition and then be more and do more for guests. Being a step ahead means you'll be successful all the way around. Jill Jankoski, an administrative professional with more than 15 years of experience, is passionate about helping people grow their businesses. She regularly recommends quality companies, websites and suppliers.
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