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For all the designers out there, here are some simple steps to consider when designing a website that is search engine friendly. Step 1: Less Images and More Text
Only a few search engines out there have the ability to read and understand images. A lot of designers make the mistake of turning important text into images, such as titles or keywords. Mostly they do this to direct a visitor’s focus to a specific area. In this case, it’s always better to put CSS to good use. If you need to use an image, make sure to include alt attributes. Step 2: External CSS and Java Script Files
On-page CSS and Java Script often hinder a search engine’s ability to analyze your site because it makes the web pages heavier, pushing the vital content further down. Make sure search engines get a clean and clear passage to your content. Step 3: Push Important Links Up
Footer links and site-wide links have somewhat lost their importance over the years when it comes to search engines. Try adding more links to internal pages from the main content of your website. Step 4: Straight to the Content
Splash pages are justified in only a very few cases. Websites place a big image on their home page and ask the visitors to click on the image to enter the website. Search engines target home page for vital content. If your home page doesn’t have any content, it could leave your website out of search engine results. Step 5: No Flash Content and Less Ajax
Flash designs are extremely popular these days. They look and feel great and can easily communicate with your target market. Unfortunately, search engines don’t read flash sites. Go ahead and add flash to your site, just avoid having a design that is completely flash. The same rule applies to Ajax. Step 6: KISS
KISS is the best design strategy for any aspect of your website because it helps both visitors and search engines to get the best results from your website. Both people and search engines scan through the content of your website looking for the most important information. The faster they can find it, the better off you will be.
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