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The recovery in exports of industrial upgrading, home appliance industry usher in development oppor by big tree
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The recovery in exports of industrial upgrading, home appliance industry usher in development oppor by BIG TREE
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| Article Posted: 04/12/2010 |
| Article Views: 139 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 548 |
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The recovery in exports of industrial upgrading, home appliance industry usher in development oppor |
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Business,Business News,Business Opportunities
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Household appliances industry, the rapid pick up in 2009, with the national launch of the "home appliances to the countryside", "trade-in", "air-conditioning subsidies for energy-saving Huimin" and so closely related to a series of policies. "These policies not only during the financial crisis to support the household appliances business, more critical is the development of the industry-wide improvement of the environment. Such as home appliances to the countryside policies, not only boosted sales of household appliances in rural areas, but also guide the regular household electrical appliance enterprises to go developing the rural market, establish and improve the local sales and after-sales network. "
"Appliances to the countryside" policy after the release, the domestic household electrical appliance enterprises quickly responded. Skyworth in a short time on the development of the 34 market development plan, and in less than six months will be the rural market stores from 5000 to 10000. "We are this year's sales surge, with the previous sale in the sales channel and separated from the network inputs, most of which is the LCD TV." Skyworth marketing headquarters for China, said Liu Yaoping, director of marketing. Data show that this year, 4 to 9 months, Skyworth LCD TV sales rose by 2.3 times, in addition, LCD TVs accounted for the rapid rise, accounting for 87% of total sales, while last year only 33%.
In addition, the U.S. refrigerator stakeholders also said that with the narrowing gap between urban and rural areas, 12 urban consumption trend to upgrade the rural market, the consumer had an impact. It is estimated that the average price of the countryside in the refrigerator for more than 2,000 yuan, which fully shows that the side refrigerator has become a mainstream product home appliances to the countryside.
It is understood that the state will go to the countryside for home appliances product cancellation price ceiling, some want to buy high-end products, rural consumers will also enjoy the appliances to the countryside policy benefits.
Industry sources said the abolition of home appliances to the countryside products will further accelerate the price-cap potential, the release of the rural market consumption and promote the development of home appliances to the countryside to the depth, the pattern of home appliances to the countryside brands will dominate the whole of China refrigerator industry in the market. With the sales of high-end products continued to increase, the faster pace of industrial upgrading, with big brands, the core technology and scale advantages of leading enterprises will become the industry consolidation of the promoters and beneficiaries, while some lack of brand and technology accumulation of small and medium firms will face the danger of being eliminated.
"With the situation improving sales, household appliances industry, capacity has been well digested, business investment is steady, put emphasis on innovation and development, technology transfer to improve, household appliances emerging consumer trends, product upgrades, which also contributed to industrial upgrading the pace. "CCCME Senior Trade Commissioner in the administration, said Pu. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about honda gas generator , deutz engine welcome to visit!
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