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The process of Search Engine Optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page and in the URLs, especially the domain name; other keywords are hidden inside metatags. Then there is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and metatags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, AOL, Bing, Altavista and Ask. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. One factor that's no secret is what you choose for a domain name. A keyword-rich domain name can save a lot of work and bring you up the ladder quickly. Directory descriptions and meta descriptions should not over-repeat the same keyword more than three times - at the same time the other words should funnel the meaning down into more and more relevant phrases. Relevance means clarity to a search engine program. Articles can deal with all services and products on the site as well as industry information. Directory descriptions should not over-repeat the same keyword more than three times - at the same time the other words should funnel the meaning down into more and more relevant phrases. If you try to make "Paris Hilton" part of your content just because her name is one of the internet's top keywords it will backfire because she has nothing to do with your business. This will reduce relevance. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed, in fact that may slow you down with a probationary period known as a "sandbox" where the domain is held up until someone decides it can be displayed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. There are free programs that can be downloaded and used to analyze keywords. Such tools will be helpful, but if you're starting from scratch it may take a lot of trial and error to find effective keywords. One thing I've noticed about free web tools is that they are notoriously inaccurate. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flowing and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. Content that is placed in directory links, articles, and blogs adds to the content written into the site. In an environment where 'content is king', updating and adding to the site content will gain the attention of search engine spiders, as the programs are highly sophisticated and get bored retrieving stale content because they react to recently updated information and a greater volume of focused relevant data. Like a person who reads books, they get tired of the same old plot. The creative writer will produce higher quality SEO articles than the copy-paste and re-write method used by most SEO departments. An intelligent and honest piece of original work will make the content popular with both humans and search engine spiders. SEO consultant Pat Boardman is the owner of SEO Web Design a Canadian company providing Search Engine Optimization, Web Design, Web Hosting, and Internet Marketing for North American clients.
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