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RODRIGO DARZI

Pai da Júlia e do Pedro. Especialista em Marketing Digital, com MBA em e-Business pela FGV. Formado ...more
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Rankings are not Everything in SEO by John Anthony





Article Author Biography
Rankings are not Everything in SEO by
Article Posted: 03/23/2010
Article Views: 116
Articles Written: 798
Word Count: 504
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Rankings are not Everything in SEO


 
Website Promotion
Many might be flustered to hear this out but it is quite true when you say that Search Engine Optimization is not all about getting the website a good rank on search engine result pages. The website rank on search result pages is important but certainly a very small part of a very big process that has been undertaken. SEO Services India focuses on the main aspect of this whole procedure, which is Conversion Rate. Yes, conversion rates are the most important and critical aspect of the melee to optimize a website on search engines. The website might rank very highly on the search result pages, but if the leads are not converting then the whole process becomes useless. If you are an enterprise you just won’t want a highly ranked website there in the search engine that attracts very less business. It has to be productive, has to yield results.

The services that SEO India service providers cater to organizations involve helping them produce such a website which assists in converting leads into business. The landing pages are also optimized individually so that users do not stop flowing in. Other facets of SEO include various methods of landing page construction and monitoring the development of these pages. Websites might pick up on popularity and start ranking highly, but one question remains to be answered whether visitors are really being converted into clients or not?

There are a lot of arguments made when such a topic is being discussed. Some write it off as absurd when you tell them that good rankings are not the be all and end all of the process where as the prudent and analytical ones agree with this notion. But those who agree are few in number. SEO services India are deployed towards inclusive growth. This is reference to the overall growth of the website including its rank. Establishing a robust web presence is part of the process. Helping the website create a unique identity is part of the process. Helping the website do a lot of business is the most important part of the process.

A high ranking should not be the only concern while optimizing websites. SEO India service providers have mentioned this time and again that focusing solely on achieving a good rank renders other aspects very weak and does not solve the purpose. The fact that indeed would solve the purpose is making the whole process very robust and giving other details like conversion rates, enhanced web presence and individually optimizing web pages equal importance so that everything gets covered in a big way and produces splendid results. Doing this would ensure that things are always put into perspective and that the website always ends up well. These facets of optimization are as important as good rankings are and hold a lot of value in the overall process. Get them in place and see the results flowing in big time. After all, it is the business that counts in the end, doesn’t it?

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