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Are you the family planner or the trip planner in the couple that is you and your spouse? If you are, then you’ve no doubt noticed the wide variety of accommodations available to you. Large cities have upwards of 1,000 hotels, motels and the like while tiny towns or stops along the interstate may have only 1 or 2. While having many options is always nice, it can be difficult to have too many or too few choices. When you’re pouring over amenities in an effort to choose a hotel, the amenities you’re looking for when planning for the family or for a couples weekend will probably differ from the ones you’d look for or require were you a business traveler or traveling solo. Hotels that cater to families might emphasize their heated pool, close proximity to local family attractions or their complimentary continental breakfast as they know this will help their occupancy rates. As well, hotels that cater to business travelers will emphasize their ergonomically correct work areas, free internet connections and business centers as this too helps occupancy rates among the traveling business class. Hotels that cater to couples will emphasize Jacuzzi tubs, free breakfast, luxury sheets and other amenities that will appeal to couples as they too can affect occupancy rates. Hotels realize that different amenities appeal to different groups of people and, where they once relied on focus groups to know which amenities they should provide to affect the highest occupancy rates, they now listen to what you, as their guest, have to say. Your real life experience staying at a hotel and your reaction to your stay, be it positive or negative, helps determine which amenities are popular and which ones wouldn’t be missed, if they were eliminated. Hotels are sensitive to the economy, client wants and needs and the events going on around them as these variables can, and do, affect their a occupancy rates. Their highest desire is that every guest thoroughly enjoys their stay and vows to return. Hoteliers know that if you love the hotel, enjoy your stay and the amenities offered, unless yours is a once-in-a-lifetime trip, you will likely return and stay with them the next time you visit. In an ideal world, if you love your hotel and have a great time, you’ll share your experience along with where you stayed and went and what you did during your visit. Hotels also love word-of-mouth as it’s a powerful advertising tool that can affect occupancy rates. Word-of-mouth is a wonderful tool but if you have a bad experience, hotels know it can be a very sharp sword, too. Hotel amenities are important regardless of whom you’re planning a trip for but they are equally important to the hotel as they have an effect on your stay and, therefore, their occupancy rates. If you have narrowed your choices down to several hotels in the same area for about the same rate, chances are high that the amenities will be the deal maker or the deal breaker. Everybody in every corner of the hospitality industry wants to please their clients as this means business and repeat customers. When you are happy with your stay, it’s a win-win for you and the hotel. Jill Jankoski is an administrative professional whose passion is helping others to grow their business. If you need professional guidance or assistance with your business, she’d be delighted to assist you.
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