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Web design is an important part of any online business, but can be especially important when you are in a competitive and ever changing market such as real estate. Utah real estate like the real estate everywhere waxes and wanes going from a buyer’s market to a seller’s market at the drop of a hat. If you are going to market your real estate services online you need to work hard to ensure that the real estate website is user friendly and attractive. Many potential clients will refuse to work with you if they cannot figure out easily how to navigate your site. If you are in the business of selling real estate you need to indicate that clearly on your website. If you allow for the visitors to your site to view multiple listing services then you should be sure that your site tells them how to view the listings that they want to see, or they may assume that you don’t have anything to show them that fits their needs. If you don’t allow the client to view multiple listing service entries you may want to feature a few different homes on the website so that your potential clients will get a feel of what you can offer them. If you specialize in two different areas of real estate you will want to indicate this clearly, as well. The clearer you can be about the real estate that you specialize in the better because this lets people know right out of the gate if you will be able to help them. Remember if you specialize in more than one area to have the multiple listing services for both featured on your site or at least have a couple pictures of real estate in both areas. A website full of writing may be informative, but you need to break it up with pictures to keep the interest of those that visit your website. Make sure that your real estate website offers contact information for you front and center. People don’t like to have to search for this information and if it is in a place that they can see it you will bet that they will give you a call. If you set up your website in a very attractive and user friendly way you can easily increase your sales because potential clients will find you and know that they like what you have to offer before they even speak to you. MLS Browse.com. “Design Elements of a Successful Real Estate Website.” 5 March, 2010. [http://mlsbrowse.com/article/design-elements-of-a-successful-real-estate-website.html]
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