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The success of mortgage websites is not solely based on the company itself or the kind of service it offers. Most of it is attributed to how users perceive the website. Successful mortgage websites don’t just happen. If you want your website to be triumphant, you need to put the right stuff in it. Quality Content You should always remember that content is king. In every website, content is one major factor in drawing customers and generating leads. You will not be able to have good business unless you have established your company as an expert in your field. Come up with mortgage articles that will compel your readers. Make sure that your content is fresh, constantly updated. Stay abreast with the latest trends in the mortgage industry so that you can provide information that will help your customers come up with wise decisions regarding their mortgages. However, don’t give everything away as they may head straight to the bank. Remember, you are trying to establish your expertise so that customers come to you for further help. Essential Tools Mortgage websites need tools and resources that would benefit users. Mortgage calculators, rate tracking tools, and even blogs are crucial to the success of your website. These are the things your readers will look for first. Give them this and they might stick to your website for their future needs. One important thing to note when talking about mortgage rates on your home loans site is that it can go either way. You can benefit from this as it can eliminate rate shoppers. On the other hand, you may not be able to satisfy their inquiry to make them want to do business with you, so give careful thought about this. Proper Architecture within Your Site Your website needs to be easy on the eye. Place all the tools and resources in strategic places, where users can easily see them. Such things would be useless if readers don’t find it on your home page or find them difficult to use. Make sure that your site is easily navigated. If you lead them to a labyrinth and have them dig through pages to get what they need, they will leave your site without hesitation. Have the Important Forms Available This is a mortgage website, so you better have the crucial forms available. Your website will become more valuable if you have the popular forms. Make sure that these forms are downloadable or readily-printable. This will be a hit to people who make their transactions in between golf or leisure lunches. These elements are critical to mortgage websites. Neglect one of them and you will definitely notice an effect on your lead and sales generation. Ensuring the success of your mortgage website will require quite an effort. You will need to use the right tools and use them right. We can help you customize your site for success. iMarketingSolutions.com. “Gearing Up Your Mortgage Website for Success.” 5 March 2010 [http://www.imarketingsolutions.com.au/tag/how-to-make-a-successful-mortgage-website/]
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