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The New Year is here at last and I know most of us are looking forward to the world cup in June. As for me, soccer sends thrills down my spine and more so when I think of the business opportunities that are going to be presented by this event. It really does not matter whether you have a big or small business, offline or online business; the prospect of making money is within your grasp. From previous world cup soccer tournaments, statistics show that over 2 billion people view the game and this year, the number of spectators is set to double. Business owners know very well that this is the time to make it real big in terms of making money and visibility in the market. Suddenly, commercial sponsorship has become big business; talk of ambush marketing. Ambush marketing happens when a business brand takes advantage of a big event like the coming world cup to market their company without sponsoring the event or teams that will participate. It is during this time that you will see companies trying to affiliate themselves with such events without paying a single cent. It sounds tricky but these companies know how to manoeuvre themselves without breaching the law. The advantage of ambush marketing is that it creates customer awareness about your business brand. The main reason why events such as the FIFA world cup and the Olympics attract ambush marketers, is because the more the people viewing the events, the more expensive it is to be a sponsor. Therefore, business owners meticulously find ways of being associated with the event without paying any money. Some marketing ideas during these events include coming up with posters, billboards, banners and placards which contain your business brand message. Nike did it in the 1996 Atlanta Olympics. Now you know what to do come the world cup. Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Visit his informative website at:- Business Management Solutions for efficient business operations.
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