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At a nickel a whirl, a Mr. Potato Head wagon isn’t exactly a money-making machine. It is, however, an excellent way to make friends. Many grocery stores, for example, still vend the rides for a penny. “While the golden age of kiddie rides as vending equipment may be passed,” says Carson, “they still allow business owners to provide a little fun and goodwill at their locations.”
But not all of Carson’s rides go toward charming the children. Some are used as marketing vehicles by major corporations. A rail company, for instance, may purchase a miniature steam engine and pay Carson’s team to paint a custom exterior that promotes the company’s brand. 1) Safe and durable
2) Low maintenance
3) Max. play value
4) Min. supervision
5) Add corporate identity
6) Different themes and colors
According to Carson, his rides are also gaining steam in the private sector among avid collectors, and even parents whose stock tends to rise when their basement becomes a fun park. Combine the two (a collector with children) for the ultimate incentive: “We had one Ferrari fanatic,” says Carson, “who purchased a Ferrari ride for his children, thereby satisfying two main interests.”
Kiddie Rides USA also stocks a unique array of parts for rides that break down. In fact, nearly 20 percent of the company’s business comes from selling these parts to keep rides merrily whirling across the nation. For some parts, says Carson, the pressure is on because Kiddie Rides USA is the only company in the nation that provides them. from:compass
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