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It is actually expected when one starts a business for it to do well, that is report profits by the end of every year. But with the current difficult economic conditions the reality is different. Not withstanding it's from the same companies that governments expects taxes be paid, create employment, drive the economic growth forward and not forgetting appear to be philanthropic. The social responsibilities that face the same organizations to start charitable initiatives for the less fortunate in the society, leads me to state that companies must have strategic plans to succeed. It's then mandated for businesses to make profits to survive in these current economic hardships. It's these factors that bring me to the reason of writing this article. Branding is one of the important factors to consider in a company. Many companies find themselves on a downward spiral because they lack guiding principles that define the aspects of running a business. With the constant assault from external forces in term of completion organizations should have robust operating principles. And the area of advertising and marketing is paramount in ensuring a company stays afloat. So from the start branding of a company must be looked at critically. A good example of a company that has embraced branding is Google. If one ever considers adverting on the internet the first place he or she would go is Google. Despite steep competition from other companies offering the same service and most of the time cheaper rates, Google has remained top in the internet advertising arena, all because of the branding. The other company to look at is Coca Cola whose brand is sold worldwide. Despite the negative health factors associated with a lot of sugar intake, the company is reporting huge profits yearly in their coca cola brand thanks to their branding principles. Branding has gone a long way to make some organization the best in the market hence companies should define their branding position which in turn will build consensus from their customers. Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website:- Business Management Solutions for efficient business operations.
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