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Speaking opportunities are a form of public relations where you can position yourself as an expert in your field. This expert positioning is also an indirect or soft sell approach to selling your products or services. You can harness this soft sell approach by hosting your own teleseminars–speaking engagements handled over the phone. Typically, teleseminars are workshops that act as a loss leader in order to draw potential customers in by providing just enough information that they are left hungry for more. These programs can be a key ingredient to up-selling current and potential clients into your ongoing services or products. Expert Positioning It’s no secret that people want to buy products and services that are the best. When you speak publicly on a teleseminar, you are positioning yourself, your company, products and services as the best. Only experts write books, right? Only experts give teleseminars too. Pick topics that are hot in your industry and put together a series of five to seven calls including a preview and Q&A call. Most teleseminar hosts do not have a need to write the teleseminar from scratch because as the expert they have articles, audio files, videos or other types of content they can pull from. This content simply needs to be repurposed and reformatted into a teleseminar series, marketed and sold. Selling Teleseminars for Money While you should start out your teleseminar series with a preview call that is free, you can move on to selling the remaining calls to make money. Don’t be fooled into thinking that doing a free preview call is a waste of time. These free preview calls can and should be intriguing enough to turn attendees into direct customers or at least to funnel them into your paid teleseminar series. It’s similar to paying for a continuing education class or to attend a live seminar. You’re offering your audience the information they want and need to accomplish their goal or resolve their problem. Boost in Income Teleseminars can help you to boost sales even when the calls are free. Think of a live seminar where you are a keynote speaker. It puts you in front of your target audience—otherwise why would you be speaking to them? People run up to speakers at the end of the session to ask questions, talk with the speaker and even buy a product or service from them. The teleseminar helps you accomplish the same goal without ever having to leave the comfort of your home or office. When you package and sell one teleseminar or a teleseminar series you can kill two birds with one stone. First, you’re making money by selling the teleseminar(s). Second, some of the attendees will “run” to you when the call is over to ask you questions, speak with you and buy your products and services. About the Author Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1
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