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If you’re trying to improve the ranking of your website on the top search engines, you are likely involved in some sort of link building. After all, links account for at least 50% of the overall organic strength of a website. Links are important, but how do you get them, and how to you ensure that they stick around? There are a variety of methods to gaining links; from blogging and building social profiles, to renting links and mass submitting your site to directories. But there are two critical elements you should build into your link strategy: • Permanent links • One way links Permanent links never go away. Years down the road, a permanent link may still be recognized by search engines, and be counted toward your site’s popularity score. A residual effect occurs as these links build over time. One way links are important, as search engines have become accustomed to ignoring an abundance of reciprocal links. This is because too many webmasters over the years have simply said ‘you scratch my back, and I’ll scratch yours’ – and began sharing links back and forth across the web to build popularity. Linking back and forth between two sites, does little to show popularity of any one website, thus search engines discount them, or ignore them altogether. Instead, search engines prefer to see one way links. These links tell an engine that the site the link is on, must recognize the importance of the site its linking to. You want as many one-way links pointing to your site as possible. So how do you gain permanent, on-way links? In other words, how to you build your portfolio of links that will stick around… possibly forever – and ones that do not require reciprocal linking? Unlike rented links, where your link disappears as quickly as you stop paying for them, permanent links are embedded in a site and may be there till the end of time. There are many ways to get permanent links, but the easiest method, and probably the one with the best ROI, is to hire a professional service to place one-way permanent links across the web. A permanent link service will look to a variety of quality sites to place your one-way links: • Article sites • Social Bookmark sites • Blog review links • Local directories • And many others These permanent link sites, and others like them, build upon the content that is generated by users. These articles, blogs pages, and directories continue to post content that site visitors insert. The sites grow larger and larger, but they rarely, if ever, remove content. Therefore, a link placed on such a site would inevitably still be there years later. These types of content sites and blogs also do not ask for reciprocal links, so each link will also be one-way. This is a great way to cover both elements in your link strategy at once. As you place these links, it’s important to look at the relevancy of content on each site, ensure the ability to add a target keyword within the anchor text of each link, and track the effectiveness of your link building activity over time. Permanent and one-way link building takes a great deal of time and effort. But if done correctly, this strategy will provide great long-term results for your website. Author Scott Orth is a writer for TextLinkBrokers.com, a Link Building Company in specializing in links since 2003.
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