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No matter what type of business you have or what industry your company is in, any type of business can benefit from article marketing. Article marketing is writing informational articles on topics related to your business and submitting them to online directories. It’s free to submit your articles, so the only cost to you is the time it takes you to put the articles together. If you can’t write it, then find someone who can. How Article Marketing Works Using articles to market your business is not a complicated process. First, you have to pick a topic for your article. Once you have your topic down, write a 500-word article on it. You’ll also need to put together a short bio for you and your company (usually between 150 and 200 words). You can include this information in the author or resource box at the end of the article. Article directories also allow you to include a link to your website, so uploading your articles to these sites is a highly effective way to drive traffic to your website, participate in link building activities and help you gain placement in the search engine rankings. Once you have your articles written, there are a myriad of article directories where you can post your articles. Here are some sites to get you started: * Ezine Articles * Amazines * Article City * Article Biz * Articles Factory Guest Posts You can also find five to ten websites or blogs related to your industry. Look on the site or contact the owner to see if they accept guest blog posts or article submissions. If they do, you can submit your articles to these sites in exchange for a byline and a link to your website. For example, if you’re a mortgage broker, look for websites and blogs for financial advisors. Contact the advisor to see if you can guest-write an article for their site. If you’re a wedding photographer, contact wedding planners that have blogs. It’s a win-win situation because most website and blog owners are always on the hunt for good content and you can gain some exposure for your business at the same time. Don’t be afraid to ask. Your fellow business owners are open to situations that are mutually beneficial. And free “advertising” for you can easily translate into new business and repeat business. Whatever you business, article marketing is a free, easy and cost-effective way for you to boost your business. It allows you to position yourself as an expert in your field and everyone wants to work with the best of the best. Credible, affordable and effective—sounds like adjectives you want to have as part of your marketing efforts. About the Author Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.
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