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Another great way to build your list is to offer a free email course on a topic related to your business. The purpose of an email course is to provide enough information to intrigue the “student,” but not give away every detail. To receive the free email course, the visitor has to provide you with their name and email address. Once you add their name and email address to your database, you can have the opportunity to up-sell and convert them into paying customers. Topics The topics for email courses are almost endless. A marketing consultant may offer a free 5-day email course on creating promotional emails or email marketing campaigns. An event planner may share her 7-steps to creating the event of your dreams. Each day of the program covers an aspect of the topic–creating promotional emails or a step in the system. To get an idea of what an email course looks like, you can subscribe to a free online email course. You may even want to subscribe to a couple of different ones to see how various companies handle their email course programs. Think about an aspect of your business and then spend a few hours (or less) turning it into a program that runs over a five to seven day period. Setting up the Course You can use your contact software to setup the emails so that the emails are sent to subscribers automatically—putting your system on autopilot. There are also online autoresponder programs you can use. While there are many ways you can use autoresponders, establishing an email course is one of the uses. You’re probably familiar with autoresponders in the sense of creating an autoresponder for your email when you’re out-of-the-office on vacation. You may even have an autoresponder that goes out to everyone who sends you an email whether you’re in the office or not. You can use the same autoresponder concept to market to your subscriber list as well—albeit on a grander scale. You can set up an autoresponder email course so the series automatically goes out to subscribers over a scheduled period of time, and in succession. For example, if it is a 5-day course, then the first email goes out immediately after they subscribe. Day 2 goes out one day later and so on. The point of autoresponders is to schedule out constant communication with your subscribers. Using an autoresponder for email courses minimizes your effort because you only have to write the emails once and everything happens automatically after that. It’s relatively simple to use email courses to help build your subscriber list. It’s also an opportunity for you to show potential clients the service you can provide them in an indirect way. Remember, the point of an email course to intrigue so you’re giving them just enough information so that they want more. Once you capture their name and email address, they become part of your database and you can now try to convert into a paying customer. About the Author Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.
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