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The following seven methods for driving visitors to your mortgage website are not new or revolutionary; they are tried and true methods used by internet marketers in various industries. If you are new to having your own mortgage website, this information will help you begin to form a solid base of knowledge for quality site promotion and help you achieve success in your mortgage website marketing efforts. 1. Search Engine Optimization (SEO) SEO is the process of altering the page structure and information published on a web page to target information sought after by internet users through search engines. Successful optimization can drive a great deal of traffic to your website. Loan officers who have HTML experience and the ability to edit the HTML on their mortgage websites can benefit by learning about SEO and applying the techniques to their site. Others may find it more sensible to employ a professional SEO consultant for help with their site. 2. Start a Blog Blogging is an activity that will keep your website in a state of constant change with new and relevant information for your customer base. You could choose to blog about such things as news in your local real estate market to changes in interest rates. Having a blog is also a good way to network because if you blog about someone else that blogs, you can often expect a return blog post from them. Also, blogging will help your SEO efforts because search engines love sites with frequently updated content. You can start a free blog at Blogger.com. 3. Email Signature In addition to including your contact information in your email signature, also include your web address. This is an easy, automatic way to get your “out there”. 4. Forum Signature If you spend time on forums (also called message boards), be sure to include a link to your mortgage websites in your signature on all of these forums. Not only can other members click through to your site this way, but these links can help with your link popularity, an important aspect of SEO. Spamming forums (posting just to get a link to your site) is not recommended. These links will usually get deleted and you’ll most likely get some negative attention from forum members. 5. Pay Per Click Advertising You’ve probably heard this term by now and most likely know how it works. For those who don’t, there are several search engines that let you bid to have your advertisement shown when certain search terms of your choosing are entered by the person doing the searching. Google, MSN and Yahoo are the major players in pay per click advertising. 6. Submit to Directories There are an abundance of free and paid directories on the web where you can submit your site. Sometimes you’ll have to link back to the directory from your site. It doesn’t hurt to submit to all of these directories and it can help with both direct click through traffic as well as link popularity in your SEO efforts. Some free directories you can submit your information to are LoanInfoHome.com, Mortgage-x.com, and Mortgage-B2B.com. 7. Get Links from Industry Associations Do you belong to your local Board of Realtors? How about the Mortgage Brokers Association? Chamber of Commerce? Most chapters of all these organizations have a section of their website with links to member websites. Be sure to get your link posted on all these types of sites. These seven traffic building ideas are just the tip of the iceberg for driving traffic to your mortgage websites. However, they are methods that are tried and true and most have been around since the early days of the web. Mortgage Broker Land. “7 Ways to Drive Traffic to Your Mortgage Website.” 9 Oct. 2009 [http://www.mortgagebrokerland.com/7-ways-to-drive-traffic-to-your-mortgage-website-12/].
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