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What is a lanyard you ask? Perhaps the word keychain gives you a better visual description however this is not the limit of use obtained from lanyards. Basically described a lanyard is a rope or cord that is most often worn around the neck, or sometimes wrist, to carry an item. There are other definitions such as a length of cord or wire to fire artillery pieces or on a ship it is a piece of the rigging that secures objects.
Are you confused? Don’t be, here we will discuss the kind you would wear and the benefits you can have from this particular type of item as a promotional product. If you hadn’t given consideration to their use in your advertising or branding strategy the following information should give you more assistance in whether lanyards might be right for your business.
Promotional lanyards are an inexpensive item and almost a clothing accessory, that therefore offers a perfect option for business promotion. Many lanyards come equipped with clips near the end to attach things. Items such as keyrings, cell phones, badge holders, entry passes or where possible made to suit your specific requirements. Depending on the promotional market of your lanyard you will find that there is an option suitable for your purposes.
You have probably seen at conferences, trade shows or exhibitions, people wearing promotional lanyards showing the logo of the business organizing the event. That lanyard is more than likely provided as a free gift by the event organizers themselves advertising their business or the product or service they provide. This is a very common situation for the lanyard to be given away as a promotional gift.
Using promotional lanyards that are printed with your company logo or message is a very powerful way to promote your brand and the services or products you provide to your prospective customers. You will find that there are extensive options in the areas of colours, printing options, lengths and sizes as well as the accessories that can be added to the lanyard. The choice for each particular promotional circumstance may be different and promotional product manufacturers understand this and can help in choosing what is best for your business.
Lanyards are not only something that should only be used at events such as conferences or trade shows but they are also an economical option as giveaways to your staff or customers. With the printed information, designed and created to your requirements, these lanyards are likely to reach many people when worn by your customers or employees.
While many marketing and promotion strategies can be expensive and require a great deal of management input, lanyards are definitely an inexpensive and simple tool that you can use to get your advertising message across.
The main benefits of using lanyards for promotional items are:
• Appreciation factor – lanyards are appreciated by employees and customers alike but more than that they are used by the majority of people that receive them.
• Cost Factor – They are inexpensive and affordable for companies for their promotional and branding purposes.
• Options – You will find a great range of options from the colour to the message or purposes you want for your lanyard.
• Promotional Benefits – when your customers or staff are using or wearing the promotional lanyard in normal daily situations your name and service or product is visible to a wider group of potential clients
Cost and Promotional benefits are perhaps the main reasons you should be considering lanyards for promotion of your business. For relatively minimal cost, as well as being able to specifically design your message, you will have a product that will be used by many and in a wide variety of situations. With more exposure for your business products and services the potential for reaching further customers is enhanced.
When considering lanyards make sure you check out the options available. Online you will find there are many however you want to look for a business that deals in promotional items as their main concern and check their promises for value or customer service to ensure you are getting value. You will find that good promotional product suppliers will offer you advice on what are the best ways to get your business or message across with your specific promotional lanyard option.
Michiel Van Kets provides article services for Douglas Gregory, the manager of Promotion Products, an Australian provider of promotional gifts and corporate branded products. Visit the website and browse through an extensive product catalog ranging from promotion workwear and printed T-shirts to branded lanyards. Marketing products such as a promotional lanyard or branded pen make an affordable yet effective marketing strategy.
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