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In order to be able to improve your business you need to ensure you are attracting the attention of potential buyers, and more than that you want them to eventually become your customers. Many businesses will look at options such as trade shows or exhibitions for marketing promotion and name branding. If this is something you hadn’t considered then it may be an option for you to initiate future sales.
The aim of trade shows, or similar events, is to make yourself and your products as visible as possible. You can have the best product or service in the world, but if potential customers are not aware you even exist then your business is going nowhere.
If you are already one of those businesses who regularly attend trade shows or exhibitions then this article can give you a little more information on possible improvements in your current marketing process during shows. Being up-to-date with current trends and designs for trade shows is important to ensure you are noticed.
For instance, are you aware of the current range of display stands available? The variety and options is huge, from roll up banner stands and exhibition display stands to conference banner stands and bannerbug Sydney to name just a few. There are all kinds of banners and stands designed specifically for the purposes of trade shows that you can then put to use for advertising on your business premises once the show is finished.
One of the most important aspects of attending a promotional show is to get yourself noticed. Your choice and use of advertising stands and displays need to be unique from all the hundreds of others attending, and your aim is to attract the customers to your stall and not just bypass it. Of course if your products are truly unique then this is relatively easy to accomplish, however if you are in competition with a number of other stands offering similar products then you need to be sure you focus your efforts on having a higher visibility than them. This is where unique and sophisticated pull up banner stands may be just what you need.
Check out some of the pull up banner stands on offer, many are lightweight and with the great advances recently made in printing options your lack of imagination is going to be the only limit to what you post on your banner. Exhibition displays are important at an event as they create the impact you want to draw in the customers, if there is no wow factor to your stand then you will have no customers. Ensure you spend the time to make sure you get this part of your trade show set up right. You can use you banner stands time and time again and therefore your initial investment is definitely worth every penny.
Here are some basic ideas to give your stand that extra impact:
- Free Stuff. If you are able to give something away to your customers for free, even if it is just a small sample of your product, then you should achieve good customer results. Handing items out to passers-by will present you with the opportunity to talk to them, even if only briefly, about your product. This is a great way to get people to stop at your stall, even if they don’t buy anything you can give them a card or leaflet and they will take that home with them.
- Bold & Eye Catching. Make sure your stall at the show stands out, use bright colors and catchy advertising to reach your customers. If your stand looks boring it is less likely you will have people stopping to check you out.
- Be Proactive. Don’t expect your customers to come running, you have to be out there but not pushy. Talk and smile with your potential customers and engage them in conversation. If you are not overly confident then consider hiring specialized personnel to help you out. Make sure these people are knowledgeable and trained in your service or product.
- Follow up. Last, but not least, make sure you keep a record of any interested parties and they have your business card and brochure with them when they leave. Depending on your product or service you will hopefully already have a number of orders for your business.
The time following the show is crucial as this is when you can maximize on the effort you have made in having a great display at the trade show. You need to ensure that you make contact with the list of people who stated an interest as they are potential customers. You alone can decide which kind of follow up system to use and suits the best, email, phone call or mail campaign. If you have a website then make sure this is updated with all the information from the show as well as all the latest information on your products and services.
Michiel Van Kets writes articles for Displays Direct Australia, a company providing an inclusive exhibition display service, from the preliminary design and artwork to building the display equipment. The company aims to provide customers with the widest choice of exhibition stands and equipment, from simplebrochure holders for trade shows and lcd stands for trade shows to complete, custom designed exhibition displays.
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