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There are over sixty million users on the Internet today, with a projected increase to 500 million users in the next ten years. The amount of traffic in this centralized location is outstanding, and any mortgage professional without a mortgage website is missing out on literally thousands of leads. Every mortgage professional should have a mortgage website for these reasons: 1. Whether you are new to the mortgage industry, run a one-man shop, or work for a larger mortgage broker company, you will benefit by having a mortgage website. Nearly 90% of all prospects are searching for solutions online. Without a mortgage website, you risk missing out on 90% of your potential leads. A website is the single most cost effective lead generation system available to you, and it is working for you 24 hours a day, 7 days a week, and 365 days a year. By putting a mortgage website to work for you, you make yourself available to prospects at all times. 2. A mortgage website doesn’t have to be expensive. These days you can reserve a domain name and find a host for your mortgage website for only a few dollars a month. You don’t even have to hire a professional web designer or programmer to get a site up and running for you. There are a many services out there that allow you to choose from a large array of inexpensive templates that can be customized to fit your needs. Loan Site Plus is just one of many examples. 3. Becoming the “go to” person in your marketing area can be a long and difficult process, one that requires years of building a good reputation with equally reputable clients. A mortgage website can display the kind of experience and professionalism you need to attract serious prospects. A mortgage website will also save you time and money in the process of responding to, handling, and sending valuable information for free. Don’t waste money on a postage stamp when you can email. 4. There is no easier or more effective way to level the playing field between your small home-based business and the Fortune 500 Company next door than with a mortgage website. Depending on how well your site is designed, some prospects may even prefer you over the competition. Make sure your mortgage website is user-friendly, easy to navigate, and has all the information a prospect would need readily available. Promote the information a prospect is looking for instead of how much better your services are than your competitor’s. 5. A mortgage website is always working for you and making your more money. Your site is always open for business and is continually building your contact list, establishing your unique selling position, providing you with a never ending supply of mortgage prospects, building your pipeline, and adding to your successful closing or signings. Do your business a favor and get a mortgage website today. The sooner is starts working for you, the sooner you will begin to see the benefits. It only takes a small investment to build your personal mortgage website, and a few years from now you will look back and realize what a smart move it was.
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