Introduction
Moving images are more likely to attract people’s attention than static images. Digital signage is replacing poster and billboard advertisements all over the world, delivering visually stunning imagery to captivate local observers. Digital signage provides potential customers the latest information about services, inventories, pricing and sales. Corporations and government organizations are using digital signage to send immediate messages to employees and the public. Digital signage is quickly becoming the number one affordable, ideal medium to including the masses. What is Digital Signage?
Digital signage is an advertising and information exchange tool, communicating messages and announcements to the public through video, text, animation and graphics. This tool is becoming more popular daily because it eliminates printing and paper costs and allows a message to be changed instantly. Different messages can be programmed to display at a certain period of time, the same message can run on multiple screens, and screens can display multiple messages simultaneously. Why Digital Signage?
Small businesses are now able to utilize digital signage because LCD, LED and projection displays are becoming more affordable. Sales and marketing penetrations are expanding more quickly than ever before. Business owners can be confident that their messages are reaching the public through vibrant displays in stores and other remote locations. Stand-alone or remotely managed digital signage installations will deliver any message to thousands of viewers. Update information at any moment to reflect by-the-minute prices, inventory or operations change. With automated database queries, the need for updating your content manually is no longer necessary; that includes reprinting posters and brochures. Digital signage is perfect for trade shows, providing an ideal medium to publicize your products or services without the setup, breakdown and reprint of bulky showcases. How does it work?
Digital signage can be incorporated in a variety of ways. Business owners with waiting rooms can plug a digital signage program into their existing television sets and run ads, let customers know when their car is ready, or when it’s their turn to see the dentist. The program displays directly on the TV screen while the shows are running. Other software for digital signage programs allows the users to create customized content that includes video and audio through a computer program. Desktop management of the signage is easy and an integrated software system. Program the changes on the signs and update the message at any time. A digital signage platform usually includes the tools to design the signs, schedule and deploy the messages, and monitor the system. Digital Signage Applications
Whether it is at the airport, or in a business, digital signs use compelling displays of video, text, and graphics to get people’s attention and send them a message. - Office Lobbies (banks, law firms, doctor offices, realtor offices, funeral homes, etc.)
- Shopping Malls (site map, upcoming events, drive store traffic, etc.)
- Airports or Train Stations (visitor information, car rentals, site map, etc.)
- Public Areas (site map, upcoming events, featured exhibits, etc.)
- Retail (clothing, grocery, appliance, cell phones, etc.)
- Restaurants, Bars and Grills (specials, upcoming events, etc.)
- Education (announce assemblies, games, pep rallies, etc.)
Digital Signage Requirements
A typical digital signage network will require the following at your location: - Broadband connection to the Internet.
- Display medium such as LCD, LED or projector.
- Content for display on screens (graphics, animation, video)
- Client software to control what is playing and when.
Thinformation. “Digital Signage.” Dynamic Digital Signage. 16 Sep. 2009 [http://www.thinformation.com/]. eHow. “Software”. How Does Digital Signage Work? 16 Sep. 2009 [http://www.ehow.com/how-does_4969382_digital-signage-work.html].
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