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Small firms typically cannot spend those millions that big legal firms spend for marketing purposes. However, small firms still have an advantage over solo practitioners because they can still spend some money for marketing. This happens because there is a steady input of income. One of the big secrets of small firm marketing is through lawyer website design. When the website is designed well then the marketing happens more easily. Designing a website for a lawyer is not a tough job. There are enough experts out there that can design websites for lawyers. However, there are some among them that specialize in lawyer website design and these are the ones that should be hired for designing websites for small law firms. There are few proven principles in lawyer website design that should be adhered to. For example, a law firm’s website should exude that aura of professionalism that will tell visitors that they have not come to visit for entertainment purposes. All the types of legal services that the firm can provide should be clearly displayed. The profiles of the lawyers and their respective experiences should be made visible. And most importantly directions to the office and the contact numbers should be prominently displayed. This will prompt the visitors toward action. As far as small firm marketing is concerned there are again these proven strategies that work well. The keywords would be optimized for the website and they would be included in the page titles, the meta tags and the content. The content may be rewritten to make it relevant. The content will also be changed from time to time to keep it fresh. Links will be built with other relevant websites and these will help in getting higher rank with Google. One of the most important aspects of modern small firm marketing is social media marketing. Many law firms can now be seen on social media websites like Facebook, Twitter, LinkedIn and Pinterest. These websites have a huge following and the amount of targeted visibility they can generate is simply amazing. And since it doesn’t cost anything or almost anything to have a website advertised on these social media websites their popularity has simply skyrocketed. Imagine someone seeing an ad for your lawyer website when they log into Facebook. Imagine your followers on Twitter getting tweets on how to abide by law along with a link to your website. Imagine you being listed in one of the legal groups in LinkedIn. All these actions will create such a favorable image in the minds of your visitors that this will definitely create a positive impact. However, before you get started off with marketing your website you should get the basics right, i.e. get your lawyer website design done well. If people come to your website and don’t like what they see then what is the point of marketing? An attractive website that tells your visitors that you can help will ultimately help you in getting new customers. It will form a base for your small firm marketing. When your lawyer website design is well done you will find it easier to get your small firm marketing done.
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Small firm marketing, lawyer website design,
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