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When approaching a new site design or if you are building a site from scratch, you must consider incorporating the science of conversion marketing into your overall plans. There is a lot of data and testing that is being done and if you can make yourself aware of it, you'll be well served. If you don't have the time to keep on top of the latest science of conversion marketing in the digital space, make sure the company you work with does. It's important that your website is not just a pretty picture. That's not enough to have an impact on your business. This can be a risk of working with a designer with little or no business experience outside of design. Or furthermore, someone with very little appetite or experience for conversion marketing. Your business website can look beautiful. Just make sure your design is not an artistic expression with no alignment to your business goals. Usability and business goals should drive your website design. Your website has to sell... in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. The science backs up this claim. Whether or not people will purchase your product or service, is strongly influenced by their experience with your company's website. Web Design Shorthand Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. While some designers love dark backgrounds, they can present some real challenges for the user. Smartphones and dark backgrounds are not a great marriage. Take the time to see how your site shows on different screen resolutions and on tablets and smartphones. Don't jam everything into your site. There is a tendency for people to try to put everything on a single page. The web is a place where attention spans are insanely short. You have to keep it simple. If at all possible, aim for one clear goal for every page. And don't just focus on your homepage. A purpose and a call to action should define each page you have. Page speed is vital. If your site takes more than three seconds to load, you've lost your visitor. There are a number of free online locations where you can test your site speed to ensure that you are not overloading your page. Video is king. An investment in some video for your site is almost a requirement these days. It's not a luxury reserved for large companies. Surfers have grown accustomed to viewing video at websites. Conversions increase with video. Both time and engagement levels are improved when you put video at your site. And online video is not cost prohibitive. You don't need to hire a professional video production company for most of your online video needs. And if you do, don't worry, the costs have come down dramatically. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound. Testimonials - text is okay, but you can do better. Again, if you can get video testimonials, your conversions will go through the roof. And make sure your testimonials don't look like they were pushed or staged. Think about how you can benefit your client from within their own testimonial. Authentic Marketing Solutions is a full service design studio offering Vancouver web design. We offer the best in web design, branding and creative marketing strategies. Click Vancouver web design or visit http://authenticmarketingsolutions.com/ for more details on our online marketing services.
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