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Within moments of landing at your website, your prospective customers have already answered the following questions in their minds: - Is this a company I can trust?
- Does this company offer excellent value?
- Is this a credible source for the products or services I need?
Since these questions are answered within the first 7 seconds of visiting your website, it's no wonder that the design of your web site is the number one factor that drives the perceived trust, value, and credibility in the minds of your prospects. And guess what? Without trust, value, and credibility -- you're going straight to nowheresville. Consider these facts about the quality of your custom web design: - A high-quality website design markedly improves your ability to convert prospects into customers.
- 46% of web sales are lost because the website does not build value and credibility.
- The #1 reason people abandon a website? Bad design.
A well-designed website immediately gives your prospects a sense that your company is trustworthy, credible, and offers good value. The process of developing such a site involves marketing, design, and technical expertise. Essential ingredients of effective custom web design include: - A comprehensive web site strategy based on a deep understanding of your business, your customers, and your competition (Branding Blueprint)
- Original ideas, themes, and messaging that separate your web site from the clutter that exists online.
- A "rock star" design team that can align visual appeal with tangible conversion goals.
- SEO-minded design that will enable customers to find your website online.
- Design that considers and flows with integration into a custom Content Management System.
- Effective ongoing marketing strategies, infused into your design, to promote your services and attract prospects.
Remember: Your website is the hub of your entire marketing program. Without a great custom web design, you'll be turning away prospects seconds after they arrive. Searchlight Creative Group. “Your web site has 7 seconds...” 27 Oct. 2009 [http://www.searchlightcreativegroup.com/index.php/brand/online/web-design].
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