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Technology is the face of today’s generation and with amazing capabilities, technology has changed the scope of viewing products. Mobile is one of the innovative and amazing products which has reached a new level because of the technological evolution. The experts are of the view that as the number of smart phone users increases, the platform to advertise on it is going to increase by leaps and bounds. Looking at the latest trends, it is sure that this technological revolution in terms of Digital Media and mobile being one of its major outcomes, has opened unknown and unseen doors for the marketers to display their ads through this medium. The main reason of the popularity of the mobile browsing is because of its wider market share. It is a reality that the mobiles have become a necessity in our lives. The mobiles provide the opportunities for many companies to position their products and advertise them by the use of the specific market approach. There are many diversifications in the mobile marketing, you are given the choice s to make ads for specific kind of mobiles or give ads as general. While online advertising on mobiles, you have to follow many strategies. Apart from the simple way the online advertising works on mobiles, it becomes so easy to track the effectiveness of the ad through various methods like keeping the track on click on an ad, keeping track of applications installed by the users. Mobile marketing has become so successful because of its simple use. Mobile online advertising is a simple and effective form of advertising and is better than the advertising on TV, Radio and other print media. Mobile advertising is an effective model as you are kept updated with the latest updates on your mobile phone. Experts are of the view that the mobile technology will increase in the next upcoming years. It is believed that the Mobile Advertising industry will boom in the upcoming years and all the advertisements will be done on the mobile phones. Mobile advertising has changed the way of normal advertising.
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