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As a small business, SEO can seem tough. It’s easy to feel overwhelmed when it comes to devising a cost-effective strategy—especially when you’re a small business on a tight budget. Sifting through all the available options, you can feel overloaded and unable to make a start for fear that the changes will be impossible to properly implement. Yet to compete in today’s digital market, tackling SEO really is a necessity. Here are some recommendations of how to get this process running smoothly while ensuring you make a healthy return on investment. Content Creation Content marketing is an indispensable part of any small business’s SEO strategy. Post regular content on topics of interest to your customers, and your organic traffic will receive the boost it needs to thrive. There are several reasons for this. When your company offers up advice and other industry-related information in blogs and social posts, your clients will start to see your business as an authority. You’ll also be able to use the content you write to enrich your site with the key phrases your clients are inputting into search engines. Once your content is keyword-enriched, your site will appear higher up in the results pages for these important search terms. Build Local Presence If you want your business to attract local customers who are searching for a product or service like the one you’re offering, you need to invest in building up visibility in local search rankings. One of the most important aspects of this task is earning the local citations that will ultimately help you be found online. Listings in industry-specific platforms, local directories and blogs all provide a gateway for ensuring that you show up online to the people near you. Just make sure to keep this information updated and free from mistakes and discrepancies—otherwise, your audience will feel misled. Optimisation for Mobile To keep up with your competitors and even outperform them, your small business SEO work needs to include a plan for mobile users. SEO is all about enhancing user experience. With so much traffic nowadays stemming from mobile users, optimising your site for mobile is no longer an optional extra. Websites designed with these users in mind consistently feature more highly in the search rankings than those which haven’t put in the effort. Carefully Crafted Meta Data Your website’s metadata is like its elevator pitch. You want to make sure that when a page from your site appears in the search engine results pages (SERPs), the title, meta description, and URL are customised and click-worthy. These short snippets of information should catch your viewer’s attention and compel them to click on the link. By targeting keywords and key phrases in your meta data, you can demonstrate to potential customers that your content will be highly relevant to them. Engaging Visuals Small business SEO goals need to include adding visual appeal to enhance your website. Enriching your blog posts and landing pages with relevant and engaging images, videos, and infographics can boost your view count by as much as 94%. Why? Because your site’s appearance is what creates a good or bad first impression. If your viewer is confronted with a text-heavy block when they enter your site, they won’t engage with what’s written there. If, however, they find themselves looking at pleasing aesthetics which break up and simplify your message, they’ll find what you have to say far more readable, shareable, and worthwhile. For a small business, SEO really is essential to making sure you don’t lose out on much-needed potential customers. By focusing on these priority areas, your company will be able to reach a wider audience, increase its conversion rates, and gain authority in both your local area and overall industry. Author Plate Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on large and small business SEO services that include content and SEO marketing. The agency provides affordable SEO for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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