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Getting higher rankings than the competitors on Google is important for e commerce websites. Without this, it would be difficult to work upon higher sales. For working on the natural search engine optimization of the e-commerce websites, here is a useful guide that talks about importance of Competitor Research & tips & Tricks on the same. In the previous post, “Keyword Analysing: Guide to E-commerce SEO Part 1”, we had talked about research on keywords; now let us move ahead with the research on competitors. If you are looking for ways on how to conduct competitor research for e-commerce website, then consider the below mention points: - Analyze the keywords upon which the competitors focus upon
Start with identifying SEO strategies and compiling keywords sheet that might be used by the competitors. Also, keep a check upon their Domain Authority (DA) and Page Authorities (PA) for webpages. If the competitors have higher DA or PA than your website, then it would be wiser to focus upon other keywords, otherwise it would demand great efforts and resources. - Identifying where they are getting the links:
By using the tools like Open Site Explorer, you can identify the places where the competitors are getting their inbound links. Try to link your website as well from these pages. However, while linking, make sure that you do not link with pages having low DA score otherwise your site might as well be suspected as bad site that links with another bad site. - Going through the site architecture of competitors’ website:
While researching on the competitor, analyze their website’s architecture and navigation structure. Try to identify the linking pattern of the website. For e-commerce site, it is important to focus upon architecture for: - Popular products in a particular category
- Related products
- Top rated products
- Recently viewed products
After identifying the architecture, try to imbibe the good points in you website. For creating a professional website, it is important to focus upon certain aspect. And yes, do not just blindly follow the route followed by competitors before identifying the relevance. According to Moz in 2011, “most SEOs argue that pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings. Certainly, it remains true that by promoting content ‘up’ the architecture, you can improve its overall rank.” Therefore, do not simply copy deep navigational architecture of big brands rather think what is good. - Identifying strategies of competitors and marking the difference
Well, this is the some-up of all the points discussed above. Identify the competitor’s website on different aspects, and plan the strategies that would enhance your e-commerce website SEO. Try to work upon the steps that can differentiate you from the competitor and help you move ahead of them. Work upon the aspects of site architecture, navigational architecture, imbibing social elements, blog posts, etc. All together work for giving a better website to the customers.
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