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When SEO experts master the craft of playing with Google's mood it punches back with new updates and algorithms. This time it has challenged SEO practitioners with its latest algorithm christened as Hummingbird. The algorithm shifts the focus from keywords to semantics. So, now SEO would be focussed on meaningful queries and contents. One thing all SEO firms in Melbourne should keep in mind is that Google's motto behind this is to improve the user experience. Now you might think what exactly do I mean by that. Well, the answer is that with the launch of Hummingbird, Google wants to give more importance to the meaning of the query than on the keyword associated with it. The next question that should pop up in your mind is 'what is the reason behind creating meaningful searches?' Again, the answer lies in shifting the focus on to the user. When you start giving direct answers to what people are looking for rather than giving information related to the keywords they are searching for, it improves the user experience by manifolds. Tips for SEO firms in Melbourne to combat the arrival of Hummingbird: Keep a conversational tone: Just keep a conversational tone in contents, title and descriptions. This will bifurcate the actual result from the big lump of keyword related results. This way, Google wants its user to get the exact answers rather than wandering around related answers and picking one from the lot. Answer the search bar queries: The best way to deal with hummingbird is by giving answers of search bar queries on your website. For this, SEO firms in Melbourne and across the world should stress on giving answers to user questions. If your site gives all answers then it will be easily crawled and getting higher SERP rankings would be as easy as a pie. Answer through the content: Good quality, non copied content was always been a priority of Google. But, now the content needs to answer the search queries and should not be flowery or keyword specific. SEO firms in Melbourne must assure that content on their site gives accurate answers and is not stuffed with related keywords. White Hat Link building: It was speculated that with Hummingbird fluttering around the corner, link building will witness a 'dead end'. This has been completely ruled out as Hummingbird doesn't create any trouble for white hat practices of link building. The catch is to maintain the quality while still practising ethical link building methods. To conclude, SEO firms in Melbourne should brace themselves up and get ready to meet up with the challenges of Hummingbird without being panicky. Just take it in your stride and win over this latest challenge thrown by Google! Jack B is Melbourne's renowned SEO Expert running leading SEO Firm in Melbourne. He is an expert Search Engine Optimisation professional and helps businesses do better SEO for better search engine rankings. He provides the global IT Services like SEO, Responsive web design and web development.
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