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There’s no set standard for SEO services in Los Angeles or any other area. What that means is that every John and Mary who read a few blogs and have rudimentary knowledge about search engine optimization can claim to be an SEO expert. And who’s to say that they are wrong? However, as the old line says: the proof of the pudding is in the eating. So-called SEO experts are always going to be judged by the results that they deliver. Is certification worth your money? No equal opportunity Not every search engine marketing training out there will help marketers who want to get into the online business. In essence, you are going to pay good money out of someone else’s experience. Certainly, you will learn something from a Warren Buffet or Bill Gates, for example, if they show you the ropes. However, not everybody can be Bill Gates or Warren Buffet. With that said, online marketing tools are a sort of open secret. It’s like assembling your very own desktop computer. It’s the same procedure from A-Z but not everybody knows how to do it. However, it’s going to be very easy once you learn the tools. What you learn from online marketing course Taking search engine marketing training will provide you the right tools on the design and architecture of SEO. You will learn the importance of optimizing your website to make it SEO-ready. Once you get your site going, you will understand the significance of link-building and how to engage the blogging community for links. You will learn the value of selecting the right keywords to boost your rankings as well as evaluating the efficacy of your keywords in relation to your competitors. Then you will learn how to track the performance of your SEO campaign. This is important so you can make adjustments when you find that you are not ranking so well from major search engines. Why get certified? Judging from what you will learn from search engine marketing training, the certification is just an icing on the cake. So why get a certification at all? A good analogy would be a diploma from a university. Once you land that job you are going to be paid for your expertise and not your diploma, most employers do want a proof of your education. It’s the same thing with an SEO certification. When a prospective employer asks for proof, can you present one? Source: http://xgbook.com/article.php?id=662177
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