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Your Business Logo and Online Marketing by Jeff McElhattan
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Your Business Logo and Online Marketing |
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Marketing,Website Design,Search Engines
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In the year 2013, having an online presence for your business is no longer a luxury, it is a necessity. But, remember, the design and placement of your company’s logo on your website and Breckenridge online marketing should not be an afterthought. When constructing your Summit County digital marketing plan, take note of the fact that your logo design is the single biggest representation of your company’s brand. In determining your online reputation, your website design, Facebook business page, blog and any other content marketing that involves your business, needs to have your logo to reinforce your brand’s visual identity and fortify your online presence. Implementing your logo through all of your online marketing accounts will also help to increase your Search Engine Optimization (SEO) as graphics throughout your site are indexed by search engines. Using your logo across all of your Summit County online marketing will allow search engines to connect the dots to your brand and ultimately boost your rankings. Having your logo spread out across your online marketing accounts will help search engines rank those pages while also understanding the relations among your different accounts and websites. The graphic design of your logo ultimately represents your company’s visual identity, both in the real-world and on the web. So make sure that your logo will translate to both print materials, such as business cards, and digital marketing platforms and your website. When creating your social media marketing plan, be sure to include your logo in all profiles – preferably as the main profile picture. Not only does a professional logo design make a good first impression, but reinforces that visual identity that you want to convey so that customers can recall your brand based on logos alone. In today’s day and age, it has become simpler and cheaper to have a logo designed than in the past, but I urge you not to take the easy way out. Take your time, develop your branding message and have a Breckenridge graphic designer design your logo for all the aforementioned reasons. Demand Media’s Jason Gillikin says, “As consumers grow to know, like and trust your brand, they are more likely to respond positively to successive encounters with a logo – potentially leading to increased sales or improved mind share within the target market.” Basically, spend the time and money and the return on your investment could be huge. Now time for the shameless plug. We here at Imagine That Creative are experts in logo design as well as helping your company with its Summit County online marketing strategy. Visit our website or give us a call at 970-224-1930 for a free consultation. We do not believe in the cookie cutter methodology … each of our clients is unique and therefore needs a distinctive solution in branding and logo design. Hope to hear from you soon!
Related Articles -
Breckenridge online marketing, Summit County digital marketing, logo design, website design, Facebook business page, content marketing,
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