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Search engine optimization is done to boost up the online business growth. Several companies look up for the SEO services, to work as per the parameters of the search engines like Google, Yahoo, and Bing, to get the top rankings in the searches made for the relevant keywords. However, it is not as simple as it seems because (a) the competitors are all also doing SEO for their business website, (b) search engine like Google constantly changes its parameters & guidelines and introduce updates to rank the websites. Well, to get the top ranking at the search engines for relevant keywords, it is important to follow some rules & guidelines. But, along with that, another aspect which is further important is to avoid all the blunders that can ruin the hard work and efforts. According to an expert offering services for SEO in Arizona, “One mistake or blunder can collapse 10 efforts made for the search engine optimization done for the business website or e-commerce website.” Considering the same, here are the 3 mistakes which should strictly be avoided by the experts. Let’s throw a light upon them: 1. Following the traditional linking way Link building has proven its worth in networking and getting higher ranks on search engines with that. However, several SEO professionals use unhealthy tactics by linking to poor quality directory sites that is of no good use. But, Google has become strict towards such false SEO practices and is punishing the sites which practice such false techniques. What must be done? To expand the network, it is not only important to build the quality links, but you must also work upon developing the network by brand awareness and making the customers informed about various products/services through offline as well as online channels. Expanding the network in the real world of the people is also important. 2. Over optimize the web pages For getting the website in the top searches, its optimization is no doubt important, and for doing that, ‘keywords’ play an important role. However, if we look at the ‘SEO’ factor in the websites, then that leads to disappointment, as most of the websites are overly promoted with several links for same keywords. This not only affects the ranking, but also blocks the pages, so that searcher cannot view it. What must be done? Firstly, act smart in choosing the web design firm, which can not only design a user friendly website, but also add important aspects to it from SEO perspectives. Secondly, make the SEO company work upon natural linking. Placing links on keywords is a good strategy, but when over-optimization factor comes, then links on other facets like ‘click here’ also work. 3. Duplicity & Unoriginality If there is duplicity & unoriginality factors in your website then latest Google Panda Update would be soon after your website. Keep a check upon the duplicate & unoriginal content, of URLs, images, etc. otherwise, you’ll be soon kicked out from the ranking race. What must be done? It is the time, when you must work along with your web design & development company as well as SEO company. Make them do the hard work, and indulge into researches to grow the originality factor. Every effort would play an important role for getting the website in the top searches, unless there is no duplicity and relevancy factor.
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