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Brands are among the most important assets that a business can own, and strong brands can ensure business success in times of difficulty. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base. Every organization needs to be protective about its brand image, which is much more than just a trademark or name. A brand is an enterprise’s identity that reflects its intrinsic nature and character. Therefore, any compromise with the brand’s image and reputation can result in huge losses. Global brand management has become tough for manufacturers with e-commerce facilitating the growth of counterfeiting and gray markets. A large number purchase decisions are based on brand reputation alone, so when inferior and cheaper counterfeits of your products flood the Internet, it impacts the perception of your brand worldwide. Intelligent counterfeiters tarnish the value of the brands they counterfeit. As low-quality, inexpensive imitations inundate the market and as more and more customers are deceived by bogus goods, the market demand and market price of a particular brand are adversely affected. With counterfeiting and piracy of intellectual property growing rapidly, it becomes difficult for companies to innovate and create breakthrough solutions that bolster the economy. When products are counterfeited or sold on the gray market, it affects the brand reputation of the company. Often such companies lose significant market share because they are unable to find a solution that can protect their brand reputation effectively. It is also imperative that top management realize the importance of brand reputation management and how it can impact short and long term revenue goals. Brand protection technology also brings the marketer so much more actionable information. Every business is aware of the need to implement effective measures that produce convincing and compelling results. Thus, a complete end-to-end brand protection solution that includes investigation and enforcement services can identify and stop online counterfeiters and gray market offenders. Although protecting your company’s brand from counterfeiters seems like a daunting task, a brand protection solution can ensure effective global brand management. Invest in SaaS-based software that searches the Internet 24/7 for violations, and can prioritize and analyze them. In today’s competitive environment, companies need to be wary of counterfeiting, gray market, trademark infringement and much more in order to stay afloat. Enterprises must deploy brand protection solutions to protect their brand and trademark from exploitation. All enterprises, irrespective of the industry that they belong to; require a reliable anti-counterfeiting solution that provides visibility into exact products that are being counterfeited. Read More About: Anti-Fraud,enterprise risk management
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brand management, gray market, anti-counterfeiting, Anti-Fraud, enterprise risk management,
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