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The current real estate market is far from encouraging as the economy grows sluggish and fewer people have the necessary means to lease or buy homes. However, there are still opportunities to be had, and only those real estate agents with the best tools will be able to snatch them up. According to Realty Times, market conditions are expected to improve by the end of 2010. Start now and make sure you have the tools you need to attract potential clients. The Internet is becoming one of the most powerful tools of marketing and sales to date. The National Association of Realtors contends that 96% of Americans who buy houses will access the Internet to find their dream homes. Some realtors may not understand the power of the Internet in generating the sales they need. The truth is that the generation of leads through the Internet will significantly increase any realtor’s sales. By having an Internet presence, you’re making it easier for potential buyers to find you and your properties, thereby gaining more clients. You allow your clients, potential clients, or other interested parties to get in touch with you and the information you have to offer around the clock. There are many different elements that go into creating a realtor’s website, such as design, hosting, search engine optimization, marketing and updates. There are several things that need to be done in order for your website to be found among the millions of other realtor websites on the Internet today. A professional web designer will be able to optimize your site for the search engines and get you listed in the top results for your area. The designer will help you with your email newsletters, link strategies, marketing and advertising. There is a lot of work involved, but the payoff is worth it once everything is in place. It’s important to keep your website interesting and full of information. If your website is just an advertisement people won’t stay on your site for long. By providing useful information for your clients -such as the latest mortgage rates, mls search, home buyers tips, articles and other useful information – visitors will stay on your site and come back again and again. Search engines like Google approve of constantly changing and updated websites and reward those sites by giving them top search results. Since most people only look at the first page of search results, this is incredibly profitable. Another way to reach potential clients is by blogging. Your designer can incorporate a blog into your website, or there are several free blogging sites you can set up yourself. If you want to develop a rapport with your customers, make regular postings about the local real estate market and gain interest from other media outlets or potential customers. Because blogs by nature are considered a source of information rather than a commercial advertisement it makes sense for realtors to use blogs as a means of establishing a reputation in their market. A website should be the primary marketing tool for every realtor. Remember that 96% of Americans search the Internet for a new home. If you’re not on the Internet you’re missing out on a lot of potential clients.
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