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One of the first steps to email list building automation is establishing yourself as an authority. Once your articles and products, or any other content on your website, can be seen as consistently reliable and useful, your voice of authority will begin to draw people in. With all the fluff on the internet, people will return to a site that they feel offers real information. Guest blogging on other relevant websites or inviting guest bloggers to your own will reinforce your authority, while raising your public profile at the same time. You can increase your Google ranking and attract new people by posting your link on external websites, including Problogger.com and forums based around your niche. Getting Ready for List Building Automation: As you work your way up in the ranks of recognized authorities, building your email list will begin to happen automatically. With appropriate keywords embedded in your articles, internet users will discover your service through their own web searches. The important thing to remember is that you are targeting a niche market. This might be a very small portion of the population, but one tenth of a percent of the entire population of the United States is still about 300,000 people. Know your audience and imagine their unifying traits as a single person. Then write your articles, press releases, and other publicity directly to that imaginary person. Give away something for free on your landing page, which should also be optimized for search engines through intelligent placement of keywords likely to be used by your target population person. Testing out advertising campaigns, especially Pay-Per-Click options like Google AdWords and Facebook ads, will help you understand which keywords work best for your industry. Once you’ve gathered enough statistics from these services to know what problem members of your target market are trying to solve, you can focus your advertising, as well as your articles and product or information descriptions. List Building Automation Software: Software exists on the market to enable quick and easy email list automation, but it’s imperative to do research before buying. Some products will effectively optimize your landing page for search engines, but then they will create fake email addresses or use your email list to send out spam. You probably don’t want either of these situations. Once you find reliable software, however, the benefits will be worth the cost. With vast quantities of contact information in your database, having a program to organize it for you will save hours of work time. Website Attraction for List Building: The landing page on your website must have a prominent sign-up box for newsletters and updates. Additionally, it shouldn’t present anything like a hard sell; most people don’t want to feel pressured, and if they do, they will probably back out. You want them to feel welcome. You also want them to feel like the advantages of signing up will help them solve their particular problem on an ongoing basis. The first stages of list building automation require a lot of time and effort, but once this stuff is in place, you will continue to attract new people to the email list. ----- To download your FREE copy of my “Email List Building Automation” special e-report, click here NOW: In this 41 pages information packed report, you will find real answers to many of your questions on list building and Learn how to build your list very rapidly.
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