In an effort to drive more traffic to your website, implementing a link building strategy can be just what you need to accomplish this goal. There are two sides to this strategy, which includes adding external links to your website and having links to your website on external sites. Driving traffic to your website is a proactive activity rather than a passive one and using link-building strategies can help you gain search engine rankings and reach your target audience. Link Building Strategies Link building is relatively easy to do, but it does take time. Try to devote one hour a week to focus on link building for your website in order to see positive results. Every week, find five to ten websites, forums or blogs that cover topics related to your business. Visit these sites and read the articles, blog posts and comments. When you find an article or topic that interests you, leave a comment or ask a question. Since websites, forums and blogs usually have an automated form that asks for your name, business name and website address, this is the perfect way to deploy your link building efforts. If the comment form doesn’t request your website address, then simply include it in the comment as part of your signature. How is this beneficial? First, if the site relates to your business then you know your target audience is visiting this site too. Second, it allows you to place your website link on an external site to drive traffic to your site. Remember search engines love links. The more links a website has the higher the search engine rankings. When a site you’ve left a comment on achieves high search engine rankings, it means more traffic for that site and ultimately for your website too. External Links on Your Site There are two main ways you can include links on your website to external sites. One of the easiest ways to accomplish this is to allow visitors to leave comments on articles and blog posts that you include on your site. When visitors to your site want to leave a comment, they too can include their name, business name and a website link as part of their comment. Another easy way to add links to your site is to include links in your blog posts and articles. You can hyperlink keywords in your articles or you can provide the actual link as a resource for readers to turn to for further information. Both options help you to build external links that can help you boost search engine rankings and boost traffic to your site. It’s important to be as proactive as possible in your marketing efforts, which means constantly driving new traffic to your website or bringing awareness about your business. One way to accomplish this is with link building efforts. With an hour a week, use this time to spend focusing on your link-building strategies and watch your traffic grow. About the Author Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.
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