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Pay per click (PPC) marketing isn't the easiest thing to get right. I should know because I spent a small fortune with google ad words, before I got the reward of a good placement that generated a satisfying click through rate (CTR). Things aren't getting any easier either, and there are 4 main reasons for that. - Google themselves have changed the rules this year, which makes marketing that much trickier, and can even cause your ranking to drop for no apparent reason
- Businesses are leaving traditional newspaper and TV advertising for the internet
- The crisis is causing massive lay offs, and these people are flowing onto the internet with new home businesses
- The competition in affiliate marketing has doubled in the last 12 months
Record numbers of people are coming onto the internet, in the wake of the faltering economy, looking for business opportunities, and it's getting harder to stay ahead of the crowd. The moment you falter your competitors are ready to pounce, so you need to maintain your ranking because when you're #1, you get the best customers! To stay ahead you need, the most up to date information, the correct definitions of googles updates, and to know what to tweak to trounce the opposition. When you are in the know you can... - Consistently be the only ad that appears on 1000s of obscure searches
- Find the exact matched phrases your broad match keywords are pulling
- Cut your spending without losing any sales
- Avoid those subtle mistakes which, while giving you good CTR, kill sales
- Avoid the google slap
- Set up conversion tracking so you can trim out the crappy keywords
Have you heard of the 80/20 rule (Pareto's Principle), which can be applied to all aspects of business. Example, 80-percent of sales will come from 20-percent of customers, or when applied to PPC 20-percent of your efforts will give you 80-percent of your results. Or put another way, focus 80-percent of your time and energy on the 20-percent of work that will really make a difference. When marketing on the search engines that 20-percent of work is fine tuning your PPC strategy. The brutal reality is that 3-percent of advertises get 50-percent of the traffic on google, so you have to really make your 20-percent of energy count. If you're not in the top 3-percent, you're sharing 50-percent of sales with everyone else! You need to be the sharpest tool in the box, not a blunt instrument! So how do you get to be the sharpest? You could search the internet for snippets of information, piece it all together and still get nowhere. My advice to you, is to take the learning of an expert whom has made the search engines and PPC their major study and work. Perry Marshall is one of those experts and is well renowned in the field. His '2010 Definitve Guide To Google Adwords' ecompasses all that I have just been talking about. The original guide was published 7 years ago, and at least half has been re-written to update it for 2010. It will show you exactly where to focus your critical 20-percent of effort, to get the greatest benefit to your PPC campaign. In addition, and for the first time, 6 niche modules are included which give specialized knowledge, namely... - Affiliate marketing
- Just getting started for beginners
- Information marketing
- Marketing in the UK
- Copywriting
- Content network
...enabling you to fine tune your strategy depending on your particular focus. Google ad words doesn't have to be a mystery known only to the elite few. You too can own the knowledge base to make you a top 3-percent AdWords guru! Please pass on your comments on google ad words by following this link.
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