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A few years back, big companies looked at Social Media with a lot of doubt, even though it was getting popular by the day. Some of these companies even ruled it out as away to market their business online. They were later forced to accept it and even ensure their employees got social media certification. Not a Silver Bullet However, it is important to note that it is not a silver bullet. Just because you have an online presence, doesn’t mean that you will be successful in marketing your business online. It is possible to spend money online for this purpose and still not get the kind of results that would justify the investment. One of the things that will lead to failure is poorly defined goals and objectives. This will set the pace and direction of the whole effort to promote your business online. If you are starting a Facebook page because one of your competitors has one already, then you are doing it wrong. If you have a page because you think its ‘cool’ to be on Facebook or Twitter, then you are moving in the wrong direction. You need to know how to set the goals and set and review performance metrics. Internet Marketing Training Program can help you achieve this. Assigning Roles The roles you give your employees will also determine if you will be successful in your campaign efforts. Small business owners may leave the work of updating the Facebook and Twitter pages to an untrained intern and assume that this counts as a good Social Media campaign. Ensuring that the employees are trained is important, but this training must happen immediately after the recruitment process. The employees must be taken through the process, to ensure that their first few experiences are not misguided. They need to have some level of confidence from the first time they begin using the platform. Code of Conduct Smart companies have done more than simply ensure their employees have a Social Media Certification. They have clear policies for engaging clients and prospects through platforms such as Facebook, Twitter and Linkedin. These policies go beyond what is or may have already been defined by the employee’s code of conduct. Internet marketing training, as well as clearly defined goals and policies, ensure that you and your employees in the organization are clear on what is expected of them, even in times of crisis. A social media coach helps you to get the most out of it. Source: http://jotzoom.com/social-media-coach-or-training
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