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If you have ever run a PPC (Pay Per Click) campaign the chances are you have had your fingers burnt and lost money. This is because successful PPC management takes time to learn and a great deal of experience to get right. If you get a PPC campaign wrong you can lose thousands of pounds in just a few days. For example if you are paying £5 per click for a keyword and over four days 1,000 people click through from your AdWords advert to your site it will cost you £5,000. This is fine if you make over £5,000 worth of profit from those people, but if very few of them actually buy from you have lost thousands of pounds. How PPC Management Works PPC management comes in many forms, and some firms will tailor their service to suit you. However, if you are going to pay someone else to run your PPC campaigns it makes a lot of sense to allow them to manage the whole process for you. If you do so your PPC management firm will first identify potential key phrases, analyse traffic levels and the PPC cost and work out which phrases are worth using for your firm. They will factor in the price of the product you are selling using your PPC campaign and the profit margin for that product. At this stage they usually report back to you and you agree which key phrases will be targeted. Your PPC management firm will then set up your PPC campaigns. Once they are up and running they will carry out ongoing analysis to establish how successful each campaign is and tweak them on an ongoing basis to ensure that they remain profitable. Finding Good PPC Management The best PPC management services are provided by firms who are Google Adwords Certified Partners. The longer a firm has been working in the business and the broader their client base is the better it is for you. If they provide other online paid services such as Microsoft adCenter that is a sign they are a good firm to use. iVantage PPC managementservice is of the highest quality. They are Google Adwords Partners and Google Analytics Partners, so are highly qualified as well as experienced in running PPC campaigns.
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