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Online Streaming and the TV Industry's Dilemma by Michelle Pendlelton





Article Author Biography
Online Streaming and the TV Industry's Dilemma by
Article Posted: 08/25/2011
Article Views: 94
Articles Written: 472
Word Count: 384
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Online Streaming and the TV Industry's Dilemma


 
Internet
Through the years, thousands of TV shows have spun different tales for their viewers. These shows have been successful in making their audiences laugh, cry, and well-informed about current events. They also give prominence to the networks that air them.

Television stations arrange their shows based on several factors, like content, target demographic, and rival programs. Each show competes with the other networks’ shows that are aired simultaneously. The stations profit through audience shares, which refers to how many people tuned in to their program at a particular time slot.

So what happens if these shows are recorded and uploaded on the Internet? There are a lot of issues surrounding this subject, the biggest of which is copyright. While TV networks have their own sites where they stream their programs, there are unauthorized distributors that leak copies online. The existence of these sites hurts the profits and viewership of broadcast TV stations. Since watching through the Internet is considered more convenient by many, television audiences have significantly decreased.

There are many reasons why people like to watch TV shows for free online. For one thing, the Internet viewing experience is largely similar to that of television watching. There are even some online TV aspects a lot of viewers take to be better. One example of this is the absence of commercial breaks. Viewers can watch their programs online without being interrupted every ten to fifteen minutes.

The success of online streaming is a double-edged razor for broadcast television. Although official Internet streams are used by networks to attract more audiences, the possibility that the programs can be downloaded, recorded, and sold by illegitimate distributors is a blow to the television industry. Since this is a relatively new phenomenon, the legal technicalities and issues are yet to be settled. However, as policing guidelines for streaming activities are getting better, more legitimate online services that allow viewers to watch TV shows for free pop up on the Web.

Media companies have grown to accept the marketability of the Internet for their business. They have learned to adapt to the changing landscape of television, one that now transcends medium borders to incorporate the Web. They partner up with Internet services to give their viewers a chance to watch TV shows for free online.

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