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Social networking or social grouping is not a new phenomenon. Humans are a gregarious society and they have a tendency to form groups based on different criteria. In the early stages there was a tribal formation which turned into societies pertaining to habitations. In modern times social formation or grouping is more complex than in olden days. People are divided into mind boggling sub divisions based not only on ethnicity or religion but on plethora of aspects of modern society today. Since group formation on land is only possible with persons within reach the options are limited. While in online social networking the group formation among people is more dynamic and the reach is infinite. The internet has brought in a new paradigm with electric speed in communications and interactivity and a reach which is mot possible physically. Because of the dynamics of the Internet social networking has taken the World by storm. All that is required a Net enabled computer and basic knowledge of Internet working. Websites or Portals are the most common interface for social networking though blogging is also similar to networking if interactivity is there. Most of the popular sites on Internet for social networking are a hub activities. The interactivity depends upon the utilities on site. Most popular is of course are online communities or groups. These are interactive hubs that cater to a particular niche for information transmission or exchange of views. The groups are also popular for creating business networks since professionals and businesses promote themselves through this media very actively. Similarly professional seek to promote their services on social networks. Although direct advertisement is usually not allowed but messaging is enough for interested clients and providers to meet. The medium is preferred mode for marketing on Internet. The membership of popular social networking sites is increasing day by day. The Internet marketing media is experiencing exponential growth. Unlike in earlier times whence popularised by geeks the sites are well populated by people from all walks of life. This is due to tremendous opportunities available online. The online social networks have become indispensable and are growing at tremendous rate. The popularity is inviting more and more players but the climb up is difficult as completion grows. Only the real time innovative entrants will succeed.
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