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With over half of their 800 million and counting users logging in every day, Facebook is a great source of information and people are starting to use it as such to learn about news events and see what their friends are doing and chat with people. This means that numerous businesses are considering options to use it as an ecommerce platform - they would like to bring their website to Facebook since their clients don't want to leave the social media platform. Unfortunately, most marketers just can't master Facebook because they want to sell all the time. They don't understand that the social aspect is paramount and it's that engagement which Facebook wants business owners to market - using their paid options like facebook ads, sponsored stories and promoted posts. Using Facebook for Business as a social media strategy 1. You can send likers to your website or affiliate pages whatever the nature of your business. 2. List development - making use of an opt in form. 3. Offline promoting and marketing - it's great for communication of events. Restaurants and hairdressers can let their customers know what's going on with promotions and coupons. 4. Branding - you can utilize your Page to get your business name more widely known, especially as the domain rank of Facebook can assist your Page to rank more highly than your website for particularly competitive keywords. 5. Groups in addition to Pages - you can connect directly with members of a group so a lot of businesses set one up to encourage dialogue about associated topics. 6. Develop the following for your blog But Facebook has to make money so they introduced Edgerank. This means that it doesn't matter how wonderful your posts are, less than one in five of your fans will ever see them. Unless, of course, you buy an ad to promote them.
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