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Many seniors are new to the Internet and may find going through search engines a difficult and time-consuming task. While there are many benefits to reap, most seniors are unable to use online resources due to such difficulties in surfing. ActiveAdultLiving.com has partnered with TouchLogo to provide seniors an easier method of searching for information on their computers. “Many active seniors, who are interested in various types of information, are not adept at online computer searching” informed Stephan LaCount, Director of Brand Operations at AcitveAdultLiving.com (AAL). “We are constantly looking to add value for seniors who visit our site seeking information on Active Adult Living communities and strive to improve their online experience through partnershipswith companies such as TouchLogo”. TouchLogo is a search engine that is ideal for new, senior Internet users and for those who are not adept at using a computer keyboard. The search engine focuses mainly on promoting information portals, as well as products and services that seniors want and search for on their computers. Top websites are organized by category, such as, News, Maps, Classifieds, Weather, Banks etc. and a tap of the screen or click on the mouse takes seniors to the relevant website. All they need to do is go to TouchLogo.com and click on or touch the relevant logo and the information that they need would be displayed on their screen in a second. TouchLogo saves seniors time as they do not have to type the relevant information into a search box as with other search engines. Furthermore, this search engine is compatible to be used with and has been optimized for smart phones, tablet personal computers, and other mobile devices. Information supplied through TouchLogo is reviewed by a specialized team of real people so that it is accurate and is constantly being updated to ensure current and useful information. When questioned on why traditional search engines, such as Google and Yahoo, were not user-friendly to seniors, a spokesperson for TouchLogo explained, ““We found that people wanted to quit searching and start finding. Standard engines require users to type in text to find what they are looking for, but the results also require users to sift through pages of information, paid advertisements, and manipulated ranked web pages they might not need. A logo, like a picture, gives you instant, visual confirmation that your search is on the right track.” A few seniors were given the opportunity to try TouchLogo to obtain their feedback on its benefits. Mrs. Jennifer Atkinson, age 65, commented, “This search engine is so easy to use. Plus, it is ideal for me, because I’m not that comfortable with a keyboard. When I used TouchLogo, I found that the sites I’m interested in are already there and all I had to do was take my mouse over this and click. An excellent and easy way for me to use the computer”. Mr. Arnold Brandon, 73, added his views to this new concept of searching for information. “I am not at all knowledgeable about computers. I have no idea what I am doing when I sit down in front of it. But with TouchLogo, I was a whiz at finding information. This is a great search engine and I’m glad it is available to me”. The partnership between AAL and TouchLogo promises to be a productive and useful one, not only for the two companies, but also to active seniors. “We are constantly looking to promote new and improved services and productsthat make seniors lives easier”, commented Stephan LaCount, “We are glad we can be of service to seniors in this way”. ActiveAdultLiving.com is a website owned and operated by S&L LaCount Enterprises that provides useful information on a massive number of active senior retirement communities throughout America, Canada and Mexico. The company also owns and operates other sites including their mobile-friendly interface ActiveAdultLiving.mobi plus ActiveAdult55.com, ActiveLifestyleCommunities.com, Over55CommunitiesNJ.com, and ActiveLivingNewsletter.com. Any information on retirement communities can be obtained through these portals. Touchlogo, a company conceived by 3 youngsters aged 12 year and 14 were twin sisters and an older cousin. The aim was to create a tool to enable their grandparents to use the internet. These three children created a Word page with logos and links that made it easier for their grandparents, as well as, their friends to go online and find information. In 2011, a software programmer and designer Sunny Taib converted this to a website that provided much content with very few words making it easier for seniors to use for their browsing. The success of this venture enabled him to create a company named H.N.O.S (after his 4 nieces and nephew), and TouchLogo was born. Author: AcitiveAdultLiving is a one stop information site for locating the ideal Active Adult communities across the USA as well as Canada and Mexico. State directory pages typically offer hundreds of choices of 55+ and active lifestyle communities. Visit Active Adult Living Blog or AAL Facebook page for useful information and updates on various industry happenings and featured communities. You can also subscribe to ActiveLivingNewsletter.com and receive the latest information on new communities, promotions and more on Active Adult Living industry. For more information: Media Contact: Name - Lisa LaCount Email : lisa@activeadultliving.com Web site: http://www.activeadultliving.com Phone : (866) 778-4816 Fax Toll Free (866) 269-4545
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