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Holli Westby has joined Atlantic Coast Media Group (ACMG) -- a leader and entrepreneur in multi-channel marketing for luxury skincare brands -- as Vice President of Retail Sales. Leaving her role as Vice President of Sales for P&G Prestige, Westby is assuming a new position within ACMG. Under her guidance, the distribution channels of the ACMG brand will be expanded into retail sales – a new arena for the personal care marketer of the brands Hydroxatone ®, Luminique®, Keranique® and D.N.A.® As a seasoned executive, Westby led Macy’s to become one of P&G Prestige’s largest global customers. She is a natural seller, one with a track record of proven success at houses such as P&G, YSL Beaute, Parfums Givenchy and Christian Dior. Co-founder and CEO Andrew Surwilo affirms that, “Holli is an expert in bringing prestige brands to the marketplace and is a perfect complement to ACMG. ”Westby recognized an opportunity for strategic growth within the foundation of ACMG. “What attracted me was the opportunity to help this dynamic organization into a new distribution channel. This model is the game-changing big idea for how brands will be launched in the future. There should be no limit to the retail reach of our prestige brands,” she says. “We are elated that Ms. Westby is joining our team,” comments co-founder and CEO Thomas Shipley.
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