Eating out has become tradition in every Indian family. With families bringing in a double income, celebrations are almost always associated with dining in restaurants instead of a home cooked meal. Restaurants are also benefitting from this change in thought process. Since a majority part of Indians are vegetarian, thali restaurants seem to be thriving today. People prefer eating a thali than actually ordering individual dishes. Children also enjoy eating it. The thali has been associated with India and its culture through centuries. History shows kings and queens being served food in thalis with a variety of dishes served. This feeling is now given to people who come to veg restaurants. They get royalty treatment with food being served to them just like it was in the olden days. The variety of dishes with sweets, some snacks and some traditional dish which is specific to a certain area from where the thali comes, all enhances the experience of dining out. In terms of a balanced meal, the thali is the best source for all nutrients. It originates from the ancient vedic scriptures as a culmination of all essential nutrients in one plate. This is a hit for health conscious diners. They enjoy spending money at good thali restaurants and eating a balanced healthy meal. Once they have eaten, they go home guilt free without thinking about the consequences of dining out. One of the biggest reasons for people enjoying dining out experiences is the value for money. They consider eating out as an option only if it seems worth its value in monetary terms. Nobody enjoys spending a lot of money without getting an experience worth the money spent. Thali restaurants keep this perspective in mind when they set their prices. They ensure the customer gets what they have paid for. Some restaurants go ahead to even delight the customer by providing experiences such as ambience, customary greetings and complimentary after food refreshments. Individuals who travel from city to city either for work or in search of new jobs, often find it difficult to get good quality healthy food at a reasonable expense. Similarly, Students and professionals from metropolitan cities, owing to their busy schedules and work timings, find it difficult to cook meals for themselves and prefer eating healthy food cooked for them. Veg restaurants all over the country have adopted this new form of dining to cater to the needs of such individuals. By providing simply cooked healthy meals at reasonable expenses they maintain a steady income and thrive. Dining experiences have changed by implementing more customization. Today’s customer wants his share of an experience when he dines out. Thali restaurants have incorporated this thought by customizing each diners experience when they visit their restaurants. Each restaurant has their way of welcoming their customers and the send off is equally grand. A variety of dishes, sides and sweets ensures each restaurant has a unique property individual to itself. The Indian thali community enjoys different types of these restaurants depending on their unique property. This ultimately brings about a satisfied customer because his experience is value for money.
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