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HDFC Bank Limited is a financial services company, incorporated by the Housing and Development Finance Corporation Limited, in 1994. Headquartered in Mumbai, it is one of the largest commercial banks in the private sector in India. It has a widespread network of 2,201 branches and 7,346 ATMs across 1,174 towns and cities of India. Aiming to be a world-class Indian bank, HDFC Bank offers a range of commercial and transactional banking services to three key segments – Wholesale Banking, Retail Banking and Treasury. The wholesale banking segment includes small and medium corporate institutes, agri-based industries, and large, blue-chip manufacturing industries. The services provided to this segment include working capital finance, trade services, cash management services etc. The Retail Banking services include a choice of deposit accounts, loans, insurance, forex services, Investment and Wealth Management services, Cards etc, along with customized services like HDFC Bank Preferred Program, HDFC Bank Plus, and Investment Advisory Service for high net-worth individuals. The Treasury segment has three major products - Foreign Exchange and Derivative, Equities and Local Currency Money Market and Debt Securities. Along with this broad range of banking products and services, HDFC Bank also has many subsidiaries like HDFC Securities, HDFC Mutual Fund, HDFC Realty, HDFC Life, HDFC ERGO and HDFC Financial Services. HDFC Bank has a total customer base of more than 21 million, and it takes special care to provide the best quality of services to all. The HDFC Bank Customer Care is reachable online, on phone, through email, and at all branches. It ensures prompt response to every customer query and complaint, and takes corrective and preventive actions to improve all banking processes. The bank’s website provides details of all the policies and processes the bank follows in regard to its customers. It has a detailed Grievance Redressal Policy, which is reviewed from time to time according to the RBI Guidelines. In case customers are dissatisfied with any of the bank’s services or staff, they can register their complaints against HDFC bank on three levels: with the customer care desk available online, on phone, through email and at all branches, with the Grievance Redressal Officer if the customer care is unable to resolve the complaint, and finally with the Nodal Officer in case the complaint continues to be unresolved. All HDFC Bank Complaints are guaranteed to be resolved within a maximum of thirty working days, and in case of failure to do so; customer can escalate the complaint to the Banking Ombudsman appointed by the RBI. HDFC Bank is a member of the Banking Codes and Standards Board of India (BCSBI), and follows the prescribed standards of banking practices. The bank has won ‘Best Retail Bank in India’, ‘Best Bancassurance’ and ‘Best Risk Management’ awards by the Asian Banker International Excellence in Retail Financial Services Awards 2012. The bank’s commitment to its customers has made it one of the most trusted names in the Indian Banking and Finance sector, paving the way for it to become a ‘World-Class Indian Bank’.
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