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Flocks of ultra dapper men gather in Florence, Italy, twice a year, once in January and then in June each year. They flock here for the Pitti Uomo - the trendsetter fashion tradeshow for men. Florence’s 59,000 square meters of designated exhibition space is occupied with everything from high-end suiting to street wear. Pitti Uomo has been a buyer’s heaven, as everything related to men’s fashion can be bought here. Pitti Uomo tradeshows are known to launch new fashion projects, new brands are discovered here, and a range of special events is always organized by the Pitti Imagine Uomo. Pitti Immagine Uomo is the world’s oldest and largest trade show for men’s wear. Early 1950’s was the time when the company originated, and the first fashion shows were staged in the Sala Bianca in Palazzo Pitti, Florence. From then till date the trade show has only grown in popularity and strength, now with over 1000 brands on display and more than 30,000 footfalls, Pitti Uomo is growing from strength to strength. We all know that the term fashion trade show is where brands show off their latest collections to prospective store buyers. Pitti Uomo is a trade show and is not different conceptually, but the sheer scale of the event spread over four days, the exhibitors, the trendsetting men tottering around, editors and writer from the world’s most read fashion magazines separate it from the pack. Here it is hard to distinguish a model from a spectator; they are all equally dandily dressed. Fashion trend spotters have a field day, trying to predict, what is going to be hot for the next season the world over. One reason why Pitti Uomo is so popular and sought after is because it provides a platform to new as well as established labels. So here you are likely to find some obscure Japanese brands to cool Italian sportswear companies to a display of Brunello Cucinelli’s collection. What makes it even more attractive is that outside the exhibition grounds, Pitti Uomo also hosts a number projects with special themes each season. It can be anything from a guest-curated micro show to epic brand displays; sometimes it also showcases a runway show from a handpicked designer, predicted to be the next ‘big thing’ in the fashion world. A unique mix of fashion and creativity is what makes Pitti Uomo so special. So next time you pick up something really different for your wardrobe, remember it might just have travelled all the way from Florence. For more details on this unique men’s trade show follow our links: http://www.maninpink.co/2013/06/pitti-uomo-84/ http://www.maninpink.co/2013/06/pitti-uomo-84-day-2/ http://www.maninpink.co/
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