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We’ve all been there before, but we choose not to talk about it. We’ve partaken of movie theater food that consisted of the usual — hot dogs, popcorn, boxed candy, soda — and felt terrible afterward. You know the feeling, right? You feel bloated and uncomfortable, and for some reason, you feel as though you’ve got this icky layer of fake food stuff on you. No matter how hard you try to concentrate on the movie, that nasty feeling just won’t go away. Final verdict — movie theater experience ruined. All because of food? Unfortunately, this isn’t an isolated incident. In fact, for years, movie theaters saw much of their patronage dwindle simply because everything associated with going to the movies just didn’t sit well. Luckily, the last fifteen to twenty years have seen movie theaters really step up their game, and this is most notable in the quality of food that is now being offered. If you can count yourself as one of the many movie lovers that swore off of the movie theater experience because of bad movie food, it might be time for you to see how things changed. Here are just a few things you need to know about movie theater food in 2019: Box/Mobility/Ease of Use — There’s a lot of hate about boxed candy and boxed popcorn at movie theaters, but these methods of conveying snacks makes a lot of sense. It keeps messes to a minimum, portions are controlled, and it makes operating in a movie seat easier. Even with some of the upgrades that have been made recently, keeping things boxed in some way is just better. Bulk of Income — Ever wonder if you were paying too much for movie snacks? Did you think that you were being guided to concessions from the moment you walked in to a theater? It turns out that you aren’t crazy. Concessions is actually the bulk of where movie theaters make any profit. There’s also a lot of price mark-up. Needless to say, you’re encouraged to get food, but you’re going to shell out some dough for it. A Whole New Vocabulary — New words have started popping up when discussing movie food options. “Premium”, “upgrade”, and “unique” are just some of the new terms associated with movie concessions and for good reason. Today’s food options are nothing like those from the past. Healthy is Chic — Fresh ingredients and local produce are the name of the game, and while you’ll still find fried preparations, there is a conscious effort to help address prep methods & ingredients so that consumers have food options they can feel better about. Human beings are driven by their appetites, and right near the top of these varied appetites is the need to eat for survival. Movie theater food always seemed to be the last refuge for satisfying one’s hunger simply because it was just bad. Survival was the least of your worries. Thankfully, movie theater chains and independent theaters around the country have embraced the need to upgrade their food offerings. Fresh ingredients, quality recipes, and “table” service for moviegoers are becoming the norm, which means 2019 may be right time for you to check out all that is new in movie hospitality. For the best movie theater food in Madison, look no further than Flix Brewhouse, your source for first-run movies, amazing food, and delicious craft beer.
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