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So you have established your business and you are in the groove of running a successful operation from day to day. Now you are ready for more customers and revenue! What’s a better way to do that than getting a website!? A website is the best way to gain more attention for your business. Since everyone and their mother now use some sort of web browsing, you would be missing out on millions of potential dollars in the next ten years if you don’t have a website! But wait! You can’t just create a website with a snap of your fingers. Well you could, but it might end up looking like this site. Creating a website takes some time and brainstorming. You want your website to portray your business as it really is or better than it really is. There are several questions and business requirements we ask of our clients when planning to build a website for them. For instance, we figure out what color scheme they want the website to be. Clashing and abrupt colors such as pink and teal put together can really hurt the eyes. Seemingly, dark colored websites are also a strain on the eyes, often requiring white font to be used for content. These days, a bright, warm, and inviting website is the way to go. Try picking cool colors that complement each other. Our favorite online tool to use when picking color schemes is here. Next, you should consider using a web safe font for all your content. Fonts like Comic Sans and Papyrus are only good in certain situations, not for informational content. Furthermore, fonts like these make content hard to read and can cause in the web surfer to leave your site for good. Instead, try using web safe fonts that are easy to read. Here is a good article that discusses a few good looking fonts to choose from. Now the hard part! What do you want to put on the website?! What pages are you going to need? The answer to this question will be the foundation of your navigation system. Usually website navigations have four to five categories or page links. The links within these navigations are usually something like Home, About, Services, and Contact Us. Keep the description of these links short so the navigation can fit at the top of your page or somewhere the user can always find. You want the user to always know where they are. If they get confused or frustrated they may just leave your site. Now comes the time where you either need to come up with pictures for the website or ask your web developer to provide them. If you choose to provide the pictures yourself, make sure they match or complement your color scheme. Don’t end up putting a website that looks like THIS. Also make sure to select a layout of your content and pictures that is not confusing or misleading. A basic website start up is not so basic after all. A new good looking website takes time and dedication to plan and develop. If you need help with designing your website, just give us a call! - Andrew Clifford - Service Technician, Phoenix IT Solutions
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