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Logo design is an important area of graphic design, and one of the most difficult to perfect. by nick carter





Article Author Biography
Logo design is an important area of graphic design, and one of the most difficult to perfect. by
Article Posted: 10/26/2012
Article Views: 59
Articles Written: 365
Word Count: 453
Article Votes: 0
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Logo design is an important area of graphic design, and one of the most difficult to perfect.


 
Computers,Software
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality. Some colors are formed/associated with certain emotions that the designer wants to convey. For instance loud primary colors, such as red, are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with the health and hygiene sector, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate reliability, quality, relaxation, or other traits.

Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format. Logo designers at InstaServ would design a scintillating new logo and corporate identity for your business that will make you memorable to all your customers, and paint you as a reliable successful company to those who might one day decide to do business with you.

Our aim is always to create a unique and enterprising logo design that represents your company's identity and goals. We believe that a successful, upmarket corporate logo design will give you instant credibility and a lasting recognition. Our logo and corporate identity designers are masters in that! Our Logo designers make you fill a questionairre and produce: • 100% unique and effective logo designs - no clip arts. • 100% client preference - unlimited logo designs revisions. • 100% versatile – our logo designs are ready for web and print applications (source files supplied in illustrator) Have a look at our logo designs below or simply contact us to more about how InstaServ can help launch a professional identity for your company !!

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